《商务英语立体化系列教材·普通高等教育“十一五&rdquo
- 目录
- 前辅文
- Part One: A Conceptual Overview
- Chapter 1 Marketing: A Universal Discipline
- Chapter 2 Marketing Management Philosophies
- Part Two: International Marketing Environments
- Chapter 3 Economic Environment
- Chapter 4 Social and Cultural Environment
- Chapter 5 Competitive Environment
- Part Three: Strategic Marketing Planning
- Chapter 6 Marketing Research
- Chapter 7 Market Segmentation, Targeting and Positioning
- Chapter 8 Market Entry and Expansion
- Chapter 9 Consumer Behavior and Infl uence
- Part Four: The Global Marketing Mix Strategies
- Chapter 10 Product Strategies
- Chapter 11 Service Strategies
- Chapter 12 Pricing Strategies
- Chapter 13 Distribution Strategies
- Chapter 14 Promotion Strategies
