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商务英语写作（第二版）

“十一五”国家规划教材
样章
作者：
羡锡彪
定价：
31.00元
ISBN：
978-7-04-024794-7
版面字数：
437.000千字
开本：
16开
全书页数：
290页
装帧形式：
平装
重点项目：
“十一五”国家规划教材
出版时间：
2009-02-26
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语写作

《商务英语写作》（第二版）是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。

本书将写作知识、写作技能与实际的商务活动有机结合，为学生提供了大量范文，着重提高学生的商务写作能力。本教材针对学习者的实际需要，选用了大量商务写作范例，配备了多样的写作实践练习。

本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。

  • 前辅文
  • Part One Introduction
    • Chapter 1 Introduction
      • 1.1 Overview
      • 1.2 Business Writing
      • 1.3 Writing as a Process
      • 1.4 Writing as a Product
      • 1.5 Principles of Effective Business Writing
      • 1.6 Intercultural Communication
  • Part Two Business Correspondence
    • Chapter 2 The Layout of Business Letters
      • 2.1 Overview
      • 2.2 Parts of Business Letters
      • 2.3 Presentation of Business Letters
      • 2.4 Novice Writing and Comments
      • 2.5 Useful Expressions and Structures
    • Chapter 3 Business Correspondence
      • 3.1 Overview
      • 3.2 Letters
      • 3.3 Emails
      • 3.4 Good News and Bad News Letters
      • 3.5 Letters of Complaint
      • 3.6 Letters of Persuasion
      • 3.7 Novice Writing and Comments
      • 3.8 Useful Expressions and Structures
  • Part Three Business Reports
    • Chapter 4 Memos
      • 4.1 Overview
      • 4.2 History of Memos
      • 4.3 Characteristics of Successful Memos
      • 4.4 Components of Memos
      • 4.5 Writing Memos
      • 4.6 Novice Writing and Comments
      • 4.7 Useful Expressions and Structures
    • Chapter 5 Meeting Materials
      • 5.1 Overview
      • 5.2 Meeting Notices
      • 5.3 Meeting Agendas
      • 5.4 Meeting Minutes
      • 5.5 Novice Writing and Comments
      • 5.6 Useful Expressions and Structures
    • Chapter 6 Business Reports
      • 6.1 Overview
      • 6.2 Categories of Reports
      • 6.3 Functions of Reports
      • 6.4 Writing Business Reports
      • 6.5 Preparations for Business Reports
      • 6.6 Informal Reports
      • 6.7 Formal Reports
      • 6.8 Novice Writing and Comments
      • 6.9 Useful Expressions and Structures
    • Chapter 7 Informational & Analytical Reports
      • 7.1 Overview
      • 7.2 Informational Reports
      • 7.3 Analytical Reports
      • 7.4 Novice Writing and Comments
      • 7.5 Useful Expressions and Structures
    • Chapter 8 Business Proposals & Business Plans
      • 8.1 Overview
      • 8.2 Business Proposals
      • 8.3 Business Plans
      • 8.4 Novice Writing and Comments
      • 8.5 Useful Expressions and Structures
    • Chapter 9 Annual Reports
      • 9.1 Overview
      • 9.2 The Annual Report and Its Sections
      • 9.3 Writing the Annual Report
  • Part Four Publicity Materials
    • Chapter 10 Press Releases
      • 10.1 Overview
      • 10.2 Layout of the Press Release
      • 10.3 Writing the Press Release
      • 10.4 Novice Writing and Comments
      • 10.5 Useful Expressions and Structures
    • Chapter 11 Technical Descriptions
      • 11.1 Overview
      • 11.2 Types of Descriptions
      • 11.3 Method of Development
      • 11.4 Language of Descriptions
      • 11.5 Illustrations in Descriptions
      • 11.6 Novice Writing and Comments
      • 11.7 Useful Expressions and Structures
    • Chapter 12 Operating Instructions
      • 12.1 Overview
      • 12.2 Understanding Your Task
      • 12.3 Analyzing Your Audience
      • 12.4 Components of Instructions
      • 12.5 Sequenced Instructions and Styles of Presentation
      • 12.6 Language of Instructions
      • 12.7 Novice Writing and Comments
      • 12.8 Useful Expressions and Structures
  • Part Five Visual Communication
    • Chapter 13 Questionnaires
      • 13.1 Overview
      • 13.2 Cover Letter
      • 13.3 Layout of the Questionnaire
      • 13.4 Preparing a Questionnaire
      • 13.5 Tips for Framing the Questions
      • 13.6 Tips for Designing and Presenting Choices
      • 13.7 Administering the Questionnaire
      • 13.8 Interpreting Findings and Writing Up
      • 13.9 Novice Writing and Comments
      • 13.10 Useful Expressions and Structures
    • Chapter 14 Visual Techniques
      • 14.1 Overview
      • 14.2 Methods of Visual Presentation
      • 14.3 PowerPoint Slides
      • 14.4 Language of Integrating the Visuals into the Text
      • 14.5 Useful Expressions and Structures
  • Part Six Contracts
    • Chapter 15 Contracts
      • 15.1 Overview
      • 15.2 Types of Contract
      • 15.3 Sales Contract
      • 15.4 Sample Contracts
  • Appendices
    • Appendix One Punctuation
    • Appendix Two List of Business Titles
    • Appendix Three Resumés
  • Key to Exercises

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