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商务英语写作（第二版）

“十一五”国家规划教材
样章
作者：
羡锡彪
定价：
31.00 元
版面字数：
437千字
开本：
16开
装帧形式：
平装
版次：
2
最新版次
印刷时间：
2025年
ISBN：
978-7-04-024794-7
物料号：
24794-00
出版时间：
2009-02-26
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语写作

《商务英语写作》（第二版）是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。本书将写作知识、写作技能与实际的商务活动有机结合，为学生提供了大量范文，着重提高学生的商务写作能力。本教材针对学习者的实际需要，选用了大量商务写作范例，配备了多样的写作实践练习。

本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。

  • 目录
    • 前辅文
      • Part One Introduction
        • Chapter 1 Introduction
          • 1.1 Overview
            • 1.2 Business Writing
              • 1.3 Writing as a Process
                • 1.4 Writing as a Product
                  • 1.5 Principles of Effective Business Writing
                    • 1.6 Intercultural Communication
                  • Part Two Business Correspondence
                    • Chapter 2 The Layout of Business Letters
                      • 2.1 Overview
                        • 2.2 Parts of Business Letters
                          • 2.3 Presentation of Business Letters
                            • 2.4 Novice Writing and Comments
                              • 2.5 Useful Expressions and Structures
                              • Chapter 3 Business Correspondence
                                • 3.1 Overview
                                  • 3.2 Letters
                                    • 3.3 Emails
                                      • 3.4 Good News and Bad News Letters
                                        • 3.5 Letters of Complaint
                                          • 3.6 Letters of Persuasion
                                            • 3.7 Novice Writing and Comments
                                              • 3.8 Useful Expressions and Structures
                                            • Part Three Business Reports
                                              • Chapter 4 Memos
                                                • 4.1 Overview
                                                  • 4.2 History of Memos
                                                    • 4.3 Characteristics of Successful Memos
                                                      • 4.4 Components of Memos
                                                        • 4.5 Writing Memos
                                                          • 4.6 Novice Writing and Comments
                                                            • 4.7 Useful Expressions and Structures
                                                            • Chapter 5 Meeting Materials
                                                              • 5.1 Overview
                                                                • 5.2 Meeting Notices
                                                                  • 5.3 Meeting Agendas
                                                                    • 5.4 Meeting Minutes
                                                                      • 5.5 Novice Writing and Comments
                                                                        • 5.6 Useful Expressions and Structures
                                                                        • Chapter 6 Business Reports
                                                                          • 6.1 Overview
                                                                            • 6.2 Categories of Reports
                                                                              • 6.3 Functions of Reports
                                                                                • 6.4 Writing Business Reports
                                                                                  • 6.5 Preparations for Business Reports
                                                                                    • 6.6 Informal Reports
                                                                                      • 6.7 Formal Reports
                                                                                        • 6.8 Novice Writing and Comments
                                                                                          • 6.9 Useful Expressions and Structures
                                                                                          • Chapter 7 Informational & Analytical Reports
                                                                                            • 7.1 Overview
                                                                                              • 7.2 Informational Reports
                                                                                                • 7.3 Analytical Reports
                                                                                                  • 7.4 Novice Writing and Comments
                                                                                                    • 7.5 Useful Expressions and Structures
                                                                                                    • Chapter 8 Business Proposals & Business Plans
                                                                                                      • 8.1 Overview
                                                                                                        • 8.2 Business Proposals
                                                                                                          • 8.3 Business Plans
                                                                                                            • 8.4 Novice Writing and Comments
                                                                                                              • 8.5 Useful Expressions and Structures
                                                                                                              • Chapter 9 Annual Reports
                                                                                                                • 9.1 Overview
                                                                                                                  • 9.2 The Annual Report and Its Sections
                                                                                                                    • 9.3 Writing the Annual Report
                                                                                                                  • Part Four Publicity Materials
                                                                                                                    • Chapter 10 Press Releases
                                                                                                                      • 10.1 Overview
                                                                                                                        • 10.2 Layout of the Press Release
                                                                                                                          • 10.3 Writing the Press Release
                                                                                                                            • 10.4 Novice Writing and Comments
                                                                                                                              • 10.5 Useful Expressions and Structures
                                                                                                                              • Chapter 11 Technical Descriptions
                                                                                                                                • 11.1 Overview
                                                                                                                                  • 11.2 Types of Descriptions
                                                                                                                                    • 11.3 Method of Development
                                                                                                                                      • 11.4 Language of Descriptions
                                                                                                                                        • 11.5 Illustrations in Descriptions
                                                                                                                                          • 11.6 Novice Writing and Comments
                                                                                                                                            • 11.7 Useful Expressions and Structures
                                                                                                                                            • Chapter 12 Operating Instructions
                                                                                                                                              • 12.1 Overview
                                                                                                                                                • 12.2 Understanding Your Task
                                                                                                                                                  • 12.3 Analyzing Your Audience
                                                                                                                                                    • 12.4 Components of Instructions
                                                                                                                                                      • 12.5 Sequenced Instructions and Styles of Presentation
                                                                                                                                                        • 12.6 Language of Instructions
                                                                                                                                                          • 12.7 Novice Writing and Comments
                                                                                                                                                            • 12.8 Useful Expressions and Structures
                                                                                                                                                          • Part Five Visual Communication
                                                                                                                                                            • Chapter 13 Questionnaires
                                                                                                                                                              • 13.1 Overview
                                                                                                                                                                • 13.2 Cover Letter
                                                                                                                                                                  • 13.3 Layout of the Questionnaire
                                                                                                                                                                    • 13.4 Preparing a Questionnaire
                                                                                                                                                                      • 13.5 Tips for Framing the Questions
                                                                                                                                                                        • 13.6 Tips for Designing and Presenting Choices
                                                                                                                                                                          • 13.7 Administering the Questionnaire
                                                                                                                                                                            • 13.8 Interpreting Findings and Writing Up
                                                                                                                                                                              • 13.9 Novice Writing and Comments
                                                                                                                                                                                • 13.10 Useful Expressions and Structures
                                                                                                                                                                                • Chapter 14 Visual Techniques
                                                                                                                                                                                  • 14.1 Overview
                                                                                                                                                                                    • 14.2 Methods of Visual Presentation
                                                                                                                                                                                      • 14.3 PowerPoint Slides
                                                                                                                                                                                        • 14.4 Language of Integrating the Visuals into the Text
                                                                                                                                                                                          • 14.5 Useful Expressions and Structures
                                                                                                                                                                                        • Part Six Contracts
                                                                                                                                                                                          • Chapter 15 Contracts
                                                                                                                                                                                            • 15.1 Overview
                                                                                                                                                                                              • 15.2 Types of Contract
                                                                                                                                                                                                • 15.3 Sales Contract
                                                                                                                                                                                                  • 15.4 Sample Contracts
                                                                                                                                                                                                • Appendices
                                                                                                                                                                                                  • Appendix One Punctuation
                                                                                                                                                                                                    • Appendix Two List of Business Titles
                                                                                                                                                                                                      • Appendix Three Resumés
                                                                                                                                                                                                      • Key to Exercises

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