《实用职场英语》系列教材切实贯彻“以服务为宗旨，以市场为导向”的高职高专人才培养的总体方向，传承与创新了社会广泛认可的“实用英语”这一高职高专英语教学改革成果的品牌，在对于当前职业教育教学改革和发展趋势整体而科学把握的基础上，进一步体现了“加强听说，加强表达，加强实用”的原则，特别加强了听说部分的训练，更加注重实用交际能力的培养。
- 前言
- UNIT 1 Promoting Activities
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Creative Strategies: Prompt Consumers to Buy, Buy, Buy
- Passage II Promotion Methods
- Section 3 Appreciating Culture Tips
- UNIT 2 Company Profiles
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Developing Your Company Image
- Passage II Everyone Has a Chance to Win
- Section 3 Appreciating Culture Tips
- UNIT 3 Purchase and Payment
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I How Safe Is Your Mobile Wallet?
- Passage II E-business Means Opportunities
- Section 3 Appreciating Culture Tips
- UNIT 4 Training Across Cultures
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Cultural Diversity in the Workplace
- Passage II Change, or Get Left Behind
- Section 3 Appreciating Culture Tips
- UNIT 5 Brands and Advertisements
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Elsie the Cow
- Passage II Experiential Branding
- Section 3 Appreciating Culture Tips
- UNIT 6 Sharing the Loss
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Sharing Economic Losses Through Insurance
- Passage II Be Careful with Your Policy
- Section 3 Appreciating Culture Tips
- UNIT 7 Busy Agenda and Schedule
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I A Survey Report on Owner-managers in the UK
- Passage II Tales from the American Taipan
- Section 3 Appreciating Culture Tips
- UNIT 8 Thinking Global, Acting Local
- Section 1 Trying Your Hand
- Section 2 Maintaining a Sharp Eye
- Passage I Real WTO Challenges for China
- Passage II A New Energy Age — Fueling the Future
- Section 3 Appreciating Culture Tips
- Vocabulary
- Phrases and Expressions
- 版权
