《职场英语读写教程(4)》共8个单元。每单元有:
(1)围绕同一话题的3篇课文,TextA、TextB和TextC,学生通过阅读这些文章,能对一个话题从不同的角度理解,从而扩大知识面;
(2)阅读技巧讲座(Reading Skills),介绍一种阅读技巧,讲座简明扼要,重点突出,例题与讲解相结合,学与练相结合;
(3)实用写作,介绍一种应用文的写作要求和方法;
(4)练习,包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习,用于检测理解能力,巩固学习成果。
- Unit 1 Cross-cultural Perspectives of Business Abroad
- Text A Is Your Business International?
- Text B How to Give a Presentation in the Local Language
- Text C Your Secret Weapon in Business: Culture
- Unit 2 Marketing Strategy
- Text A Market Strategies
- Text B DeVelop a Marketing Strategy
- Text C How to Let Web Design Drive Your Marketing Strategy
- Unit 3 Consumer Behavior
- Text A Nine Needs That Shape Consumer Behavior
- Text B Six Emotions That Make Customers Buy
- Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds
- Unit 4 Insurance and Banking
- Text A Four Banking Tips for New Small Businesses
- Text B The Importance of Business Insurance
- Text C How to Choose a Bank Account: Ten Things to Look for
- Unit 5 Contract
- Text A How to Write a Business Contract
- Text B Should You Sign an Employment Contract?
- Text C Importance of Written Business Contracts: Laws and Negotiations
- Unit 6 Success
- Text A The Top 5 Actions That Promote Career Success
- Text B Eight Proactive Principles for Achieving Success
- Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy
- Unit 7 Job Hunting
- Text A A Year-By-Year Guide to Job Hunting During College
- Text B Best Job Hunting Tips
- Text C Job Hunting? Avoid This 60-Second Mistake
- Unit 8 Interview
- Text A Job Interview Etiquette
- Text B Stand Out in Your Interview
- Text C Ten Job Interview Questions You Should Ask
- Appendix I Background, Language Points and Translation
- Appendix II Keys to the Exercises
- Appendix III Glossary