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职场英语读写教程4


作者:
吴松江
定价:
32.00元
ISBN:
978-7-04-042090-6
版面字数:
333.000千字
开本:
16开
全书页数:
271页
装帧形式:
平装
重点项目:
暂无
出版时间:
2015-03-18
物料号:
42090-00
读者对象:
高等教育
一级分类:
外语类
二级分类:
大学英语
三级分类:
大学英语其他课程

《职场英语读写教程(4)》共8个单元。每单元有:

(1)围绕同一话题的3篇课文,TextA、TextB和TextC,学生通过阅读这些文章,能对一个话题从不同的角度理解,从而扩大知识面;

(2)阅读技巧讲座(Reading Skills),介绍一种阅读技巧,讲座简明扼要,重点突出,例题与讲解相结合,学与练相结合;

(3)实用写作,介绍一种应用文的写作要求和方法;

(4)练习,包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习,用于检测理解能力,巩固学习成果。

  • Unit 1 Cross-cultural Perspectives of Business Abroad
    • Text A Is Your Business International?
    • Text B How to Give a Presentation in the Local Language
    • Text C Your Secret Weapon in Business: Culture
  • Unit 2 Marketing Strategy
    • Text A Market Strategies
    • Text B DeVelop a Marketing Strategy
    • Text C How to Let Web Design Drive Your Marketing Strategy
  • Unit 3 Consumer Behavior
    • Text A Nine Needs That Shape Consumer Behavior
    • Text B Six Emotions That Make Customers Buy
    • Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds
  • Unit 4 Insurance and Banking
    • Text A Four Banking Tips for New Small Businesses
    • Text B The Importance of Business Insurance
    • Text C How to Choose a Bank Account: Ten Things to Look for
  • Unit 5 Contract
    • Text A How to Write a Business Contract
    • Text B Should You Sign an Employment Contract?
    • Text C Importance of Written Business Contracts: Laws and Negotiations
  • Unit 6 Success
    • Text A The Top 5 Actions That Promote Career Success
    • Text B Eight Proactive Principles for Achieving Success
    • Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy
  • Unit 7 Job Hunting
    • Text A A Year-By-Year Guide to Job Hunting During College
    • Text B Best Job Hunting Tips
    • Text C Job Hunting? Avoid This 60-Second Mistake
  • Unit 8 Interview
    • Text A Job Interview Etiquette
    • Text B Stand Out in Your Interview
    • Text C Ten Job Interview Questions You Should Ask
  • Appendix I Background, Language Points and Translation
  • Appendix II Keys to the Exercises
  • Appendix III Glossary

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