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职通英语工商管理模块

“十二五”职业教育国家规划教材

作者:
《职通英语》系列教材编写组
定价:
32.50 元
版面字数:
250千字
开本:
16开
装帧形式:
平装
版次:
1
最新版次
印刷时间:
2016年
ISBN:
978-7-04-046231-9
物料号:
46231-00
出版时间:
2016-09-26
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
公共英语3年制
三级分类:
英语3年制其他

《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要(2010-2020年)》,全面推进中等和高等职业教育衔接,打造中、高职英语学习的完整体系,巩固和夯实中高职学生的英语语言基础,全面提升学生的职场交际能力。

《职通英语工商管理模块》是“十二五&rdquo

  • 目录
    • 前辅文
      • Unit 1 Enterprise Cognition
        • I. Starter
          • II. Learn to Know
            • Passage One: Haier — No. 1 Global Home Appliance Brand
              • Passage Two: Microsoft Corporation — Forerunner of PC Software Maker
              • III. Circumstance for Listening
                • IV. Circumstance for Speaking
                  • V. Extension
                    • VI. After-class Snack
                    • Unit 2 Human Resources Management
                      • I. Starter
                        • II. Learn to Know
                          • Passage One: Human Resources Management (HRM)
                            • Passage Two: Being a Human Resources Manager
                            • III. Circumstance for Listening
                              • IV. Circumstance for Speaking
                                • V. Extension
                                  • VI. After-class Snack
                                  • Unit 3 Financial Management
                                    • I. Starter
                                      • II. Learn to Know
                                        • Passage One: Introduction to Financial Management
                                          • Passage Two: How to Manage Finance
                                          • III. Circumstance for Listening
                                            • IV. Circumstance for Speaking
                                              • V. Extension
                                                • VI. After-class Snack
                                                • Unit 4 Marketing Management
                                                  • I. Starter
                                                    • II. Learn to Know
                                                      • Passage One: Marketing Management
                                                        • Passage Two: Marketing Management Philosophies
                                                        • III. Circumstance for Listening
                                                          • IV. Circumstance for Speaking
                                                            • V. Extension
                                                              • VI. After-class Snack
                                                              • Unit 5 Quality Management
                                                                • I. Starter
                                                                  • II. Learn to Know
                                                                    • Passage One: Five Important Steps in Total Quality Management
                                                                      • Passage Two: A Model for Total Quality Management
                                                                      • III. Circumstance for Listening
                                                                        • IV. Circumstance for Speaking
                                                                          • V. Extension
                                                                            • VI. After-class Snack
                                                                            • Unit 6 Production Management
                                                                              • I. Starter
                                                                                • II. Learn to Know
                                                                                  • Passage One: Production Management
                                                                                    • Passage Two: Production Management Methods and Models
                                                                                    • III. Circumstance for Listening
                                                                                      • IV. Circumstance for Speaking
                                                                                        • V. Extension
                                                                                          • VI. After-class Snack
                                                                                          • Unit 7 Research and Development Management
                                                                                            • I. Starter
                                                                                              • II. Learn to Know
                                                                                                • Passage One: R&D Management Duties
                                                                                                  • Passage Two: How to Become an R&D Manager
                                                                                                  • III. Circumstance for Listening
                                                                                                    • IV. Circumstance for Speaking
                                                                                                      • V. Extension
                                                                                                        • VI. After-class Snack
                                                                                                        • Unit 8 I nformation Management
                                                                                                          • I. Starter
                                                                                                            • II. Learn to Know
                                                                                                              • Passage One: Enterprise Information Management
                                                                                                                • Passage Two: Information Technology in Business Management
                                                                                                                • III. Circumstance for Listening
                                                                                                                  • IV. Circumstance for Speaking
                                                                                                                    • V. Extension
                                                                                                                      • VI. After-class Snack
                                                                                                                      • Vocabulary

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