《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要(2010-2020年)》,全面推进中等和高等职业教育衔接,打造中、高职英语学习的完整体系,巩固和夯实中高职学生的英语语言基础,全面提升学生的职场交际能力。
《职通英语工商管理模块》是“十二五”职业教育国家规划教材《职通英语》的行业分册,旨在培养学生在行业领域的真实工作情境中的英语综合运用能力,深化行业认知,夯实专业技能。本册包含8个单元,供一个学期使用,配备电子版教参和音频。
- 前辅文
- Unit 1 Enterprise Cognition
- I. Starter
- II. Learn to Know
- Passage One: Haier — No. 1 Global Home Appliance Brand
- Passage Two: Microsoft Corporation — Forerunner of PC Software Maker
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 2 Human Resources Management
- I. Starter
- II. Learn to Know
- Passage One: Human Resources Management (HRM)
- Passage Two: Being a Human Resources Manager
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 3 Financial Management
- I. Starter
- II. Learn to Know
- Passage One: Introduction to Financial Management
- Passage Two: How to Manage Finance
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 4 Marketing Management
- I. Starter
- II. Learn to Know
- Passage One: Marketing Management
- Passage Two: Marketing Management Philosophies
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 5 Quality Management
- I. Starter
- II. Learn to Know
- Passage One: Five Important Steps in Total Quality Management
- Passage Two: A Model for Total Quality Management
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 6 Production Management
- I. Starter
- II. Learn to Know
- Passage One: Production Management
- Passage Two: Production Management Methods and Models
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 7 Research and Development Management
- I. Starter
- II. Learn to Know
- Passage One: R&D Management Duties
- Passage Two: How to Become an R&D Manager
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Unit 8 I nformation Management
- I. Starter
- II. Learn to Know
- Passage One: Enterprise Information Management
- Passage Two: Information Technology in Business Management
- III. Circumstance for Listening
- IV. Circumstance for Speaking
- V. Extension
- VI. After-class Snack
- Vocabulary