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职通英语工商管理模块

“十二五”职业教育国家规划教材

作者:
《职通英语》系列教材编写组
定价:
32.50元
ISBN:
978-7-04-046231-9
版面字数:
250千字
开本:
16开
全书页数:
123页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2016-09-26
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
公共英语3年制
三级分类:
英语3年制其他

《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要(2010-2020年)》,全面推进中等和高等职业教育衔接,打造中、高职英语学习的完整体系,巩固和夯实中高职学生的英语语言基础,全面提升学生的职场交际能力。

《职通英语工商管理模块》是“十二五”职业教育国家规划教材《职通英语》的行业分册,旨在培养学生在行业领域的真实工作情境中的英语综合运用能力,深化行业认知,夯实专业技能。本册包含8个单元,供一个学期使用,配备电子版教参和音频。

  • 前辅文
  • Unit 1 Enterprise Cognition
    • I. Starter
    • II. Learn to Know
      • Passage One: Haier — No. 1 Global Home Appliance Brand
      • Passage Two: Microsoft Corporation — Forerunner of PC Software Maker
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 2 Human Resources Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Human Resources Management (HRM)
      • Passage Two: Being a Human Resources Manager
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 3 Financial Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Introduction to Financial Management
      • Passage Two: How to Manage Finance
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 4 Marketing Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Marketing Management
      • Passage Two: Marketing Management Philosophies
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 5 Quality Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Five Important Steps in Total Quality Management
      • Passage Two: A Model for Total Quality Management
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 6 Production Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Production Management
      • Passage Two: Production Management Methods and Models
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 7 Research and Development Management
    • I. Starter
    • II. Learn to Know
      • Passage One: R&D Management Duties
      • Passage Two: How to Become an R&D Manager
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Unit 8 I nformation Management
    • I. Starter
    • II. Learn to Know
      • Passage One: Enterprise Information Management
      • Passage Two: Information Technology in Business Management
    • III. Circumstance for Listening
    • IV. Circumstance for Speaking
    • V. Extension
    • VI. After-class Snack
  • Vocabulary

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