《职通商务英语(第二版)》立体化系列教材由《职通商务英语(第二版)综合教程1-4册》、《职通商务英语(第二版)听说教程1-3册》、《职通商务英语(第二版)拓展教程1-4册》三大模块构成。其中,《职通商务英语(第二版)综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语(第二版)听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语(第二版)拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。
本书是《职通商务英语(第二版)综合教程2》的补充和拓展,力求从方便学生自学的角度出发,提供了与单元主题相关的自测习题,可作为课后练习来检测学生的学习效果,部分内容还可用于丰富课堂教学。
- Front Matter
- Unit 1 International Business
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 2 Business Expansion
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 3 Business Plan
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 4 Business Relationship
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 5 Marketing
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 6 Advertising
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 7 Import and Export
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 8 Investment
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 9 Exhibitions and Trade Fairs
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Unit 10 Customer Relationship Management
- Vocabulary Practice
- Grammar Practice
- Reading Practice
- Writing Practice
- Leisure Time
- Key