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领先经济学原理（英文版）

样章
作者：
鲁明易
定价：
35.00元
ISBN：
978-7-04-035623-6
版面字数：
385.00千字
开本：
16开
全书页数：
262页
装帧形式：
平装
重点项目：
暂无
出版时间：
2013-12-05
物料号：
35623-00
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
经济学概论

本书是一本大学生心理健康教育方面理论性和操作性并重的教材，既重视运用有关心理学的知识原理，阐明大学生心理发展的规律与特点，又密切联系大学生存在不同程度心理问题的实际，提供切实可行的心理训练和辅导方法。

本书既可作为心理健康教育的教材，也可作为大学生进行自我心理修养的辅导书，还可作为关心大学生健康成长的领导、教师、辅导员、家长等进行大学生心理健康教育的参考书。

  • 前辅文
  • Part I The Basics of Economics
    • Chapter One What Is Economics?
      • 1. Two Branches of Economics
      • 2. Economics, Scarcity and Choice
      • 3. Opportunity Cost
      • 4. Production Possibilities Curve
    • Chapter Two Economic Systems
      • 1. Three Fundamental Questions
      • 2. Alternative Ways of Answering the Three Fundamental Questions
      • 3. Market Failure
      • 4. The Role of Government
  • Part II Microeconomics
    • Chapter Three Demand and Supply
      • 1. Demand and the Demand Curve
      • 2. Supply and the Supply Curve
      • 3. Price Determination and Market Equilibrium
      • 4. Change in Market Equilibrium
      • 5. Government Intervention in Markets
    • Chapter Four Elasticity and Its Application
      • 1. Price Elasticity of Demand
      • 2. Price Elasticity of Supply
      • 3. Other Demand Elasticities
    • Chapter Five Consumer Choice and Demand
      • 1. The Consumer’s Budget Constraint
      • 2. Utility
      • 3. Consumer Decision Making
      • 4. Deriving the Demand Curve
      • 5. Ordinal Utility
    • Chapter Six Production and Cost
      • 1. Types of Firms
      • 2. Cost and Profit
      • 3. Production
      • 4. Short-Run Production Cost
      • 5. Long-Run Production Cost
    • Chapter Seven Market Structure
      • 1. Perfect Competition
      • 2. Monopoly
      • 3. Monopolistic Competition
      • 4. Oligopoly
  • Part III Macroeconomics
    • Chapter Eight Macroeconomic Performance and Business Cycle
      • 1. Why is Macroeconomics Important
      • 2. Macroeconomic Goals
      • 3. Gross Domestic Product
      • 4. Measuring GDP
      • 5. Other Measures of National Income
      • 6. Business Cycle
    • Chapter Nine Aggregate Supply and Aggregate Demand
      • 1. Aggregate Supply
      • 2. Aggregate Demand
      • 3. Macroeconomic Equilibrium and Fluctuations
    • Chapter Ten Infl ation and Unemployment
      • 1. Infl ation
      • 2. Unemployment
    • Chapter Eleven Monetary Policy and Fiscal Policy
      • 1. Monetary Policy
      • 2. Fiscal Policy
  • Part IV International Economics
    • Chapter Twelve International Trade: Gains and Barriers
      • 1. The Basis of International Trade
      • 2. Barriers to Trade
      • 3. Arguments Against Free Trade
      • 4. From GATT to WTO
    • Chapter Thirteen The Balance of Payments and Exchange Rates
      • 1. Balance of Payment
      • 2. The Balance of Payments Identity
      • 3. Exchange Rates
      • 4. Exchange Rate Systems
      • 5. Long-Run Determination of Exchange Rate
  • References