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跨文化商务交际（第二版）

“十一五”国家规划教材
样章
作者：
窦卫霖
定价：
39.00元
ISBN：
978-7-04-032185-2
版面字数：
630.00千字
开本：
16开
全书页数：
393页
装帧形式：
平装
重点项目：
“十一五”国家规划教材
出版时间：
2011-05-06
物料号：
32185-00
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
跨文化交际
暂无
  • 前辅文
  • Chapter1 Communication: An Intercultural Perspective
    • I. Basics of Human Communication
      • 1. Needs and Purposes for Communication
      • 2. Definition of Communication
      • 3. The Scope and Classification of Communication
      • 4. The Process of Communication
    • II. Business Communication
      • 1. Defining Business Communication
      • 2. Internal and External Communication
      • 3. Formal and Informal Communication
      • 4. The Role of Communication in Business
    • III. Intercultural Communication
      • 1. Defining the Terms
      • 2. Intercultural Communication as a Phenomenon
      • 3. Intercultural Communication as a Discipline
    • IV. Learning Intercultural Business Communication
      • 1. The Importance of Learning IBC
      • 2. The Complexity in Learning IBC
      • 3. Intercultural Communication Competence
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter2 Understanding Cultures and Their Values
    • I. The Nature of Culture
      • 1. Definitions of Culture
      • 2. Characteristics of Culture
    • II. The Basics of Cultural Values
      • 1. Definition of Value
      • 2. Priorities of Cultural Values
    • III. Understanding Cultural Patterns
      • 1. Kluckholn and Strodtbeck’s Value Orientations
      • 2. Hofstede-Bond’s Value Dimensions
      • 3. The GLOBE Study
      • 4. Hall’s High-and Low-Context Orientation
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand your Knowledge
  • Chapter3 Comprehending Verbal Communication
    • I. The Basics of Language
      • 1. Language Variations
      • 2. Moving Between Languages
      • 3. The Relationship Between Language and Culture
    • II. Meanings of Words
      • 1. Denotational Meanings and Connotational Meanings
      • 2. Comparing Chinese and English Word Meanings
    • III. Speech Acts and Politeness Across Cultures
      • 1. Pragmatic Rules and Politeness
      • 2. Comparing Chinese and English Speech Acts
    • IV. Discourse Pattern Across Cultures
      • 1. Cultural Thought Patterns (CTPs)
      • 2. Comparing Chinese and English Discourse Patterns
    • V. Verbal Styles
      • 1. Characteristics of Verbal Styles
      • 2. Comparing Chinese and English Verbal Styles
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand your knowledge
  • Chapter4 Perceiving Nonverbal Communication
    • I. The Basics of Nonverbal Communication
      • 1. Defining Nonverbal Communication
      • 2. Comparing Verbal and Nonverbal Communication
      • 3. Functions of Nonverbal Communication
    • II. Cultural Impact on Nonverbal Communication
      • 1. Body Movement
      • 2. Eye Contact
      • 3. Touch
      • 4. Smell
      • 5. Paralanguage
      • 6. Spatial Language
      • 7. Temporal Language
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter5 Intercultural Business Writing
    • I. The Importance of Writing in Intercultural Business Communication
      • 1. Be Aware of the Importance of Writing in Business
      • 2. Be Aware of the Cultural Differences in the Conventions of Business Writing
    • II. Cultural Consideration in Planning Business Messages
      • 1. Defining Purpose
      • 2. Analyzing Intercultural Audiences
      • 3. Selecting a Channel and Medium
    • III. Cultural Consideration in Organizing Business Messages
      • 1. Organizing Routine, Good-news, and Goodwill Messages
      • 2. Organizing Bad-news Messages
      • 3. Organizing Persuasive Messages
      • 4. Organizing Reports
      • 5. Organizing Employment Messages
    • IV. Cultural Consideration in Format and Layout of Business Letters
    • Key terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter6 Intercultural Business Etiquette and Protocol
    • I. The Importance of Appropriate Etiquette and Protocol
    • II. Defining Business Etiquette and Protocol
    • III. Cultural Differences in Business Etiquette and Protocol
      • 1. Initial Business Relationships
      • 2. Social Entertainment
      • 3. Gift-giving Etiquette
      • 4. Business Dress
      • 5. Business Scheduling
      • 6. The Use of Humor
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter7 Intercultural Business Negotiation
    • I. Defining Intercultural Negotiation
      • 1. Negotiation
      • 2. Intercultural Negotiation
      • 3. Negotiation Phases
    • II. Intercultural Negotiation Variables
      • 1. Factors Influencing International Business Negotiation
      • 2. Analysis of Intercultural Negotiation Variables
    • III. Intercultural Negotiation Models and Styles
      • 1. Intercultural Negotiation Models
      • 2. Intercultural Negotiation Styles
    • IV. Intercultural Negotiation Strategies and Guidelines
      • 1. Strategies
      • 2. Guidelines
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter8 International Marketing Communication
    • I. A Cultural Approach to International Marketing
    • II. Cultural Influence on Selected Aspects of Marketing and Advertising
      • 1. Language
      • 2. Signs and Symbols
      • 3. Rituals and Religions
    • III. Global Marketing and Advertising
      • 1. Controversial Issues of Global Marketing
      • 2. Think Globally and Act Locally
      • 3. The Global Consumer
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter9 Intercultural Business Ethics
    • I. Law and Ethics in IBC
      • 1. The Nature of Legal Environment of International Business
      • 2. Ethical Dilemmas in IBC
    • II. Major Legal and Ethical Issues in IBC
      • 1. Protection of Intellectual Property
      • 2. Labor-management Relations and Employment
      • 3. The Issue of Bribery and Corruption
    • III. Building Ethical Competence in IBC
      • 1. Moral Philosophies or Relevance to Business Ethics
      • 2. Incorporating Ethics into International Business Decisions
      • 3. A Universal Set of Ethics
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter10 Intercultural Issues in MNCs
    • I. Organizational Culture
      • 1. Definition of Organizational Culture
      • 2. The Function of Organizational Culture
      • 3. Differences Between Organizational and National Cultures
      • 4. Types of Organizational Culture
      • 5. Culture Synergy in MNCs
    • II. International Human Resource Management (IHRM)
      • 1. Motivation Across Culture
      • 2. Leadership Across Cultures
      • 3. Selection of International Assignments
    • III. Training in International Management
      • 1. Types of Training Programs
      • 2. Training Program Content
      • 3. Four-step Approach to Intercultural Communication Training
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Keys to Exercises
  • Bibliography
  • Key Terms