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跨文化商务交际（第二版）

“十一五”国家规划教材
样章
作者：
窦卫霖
定价：
39.00元
版面字数：
630.00千字
开本：
16开
装帧形式：
平装
版次：
2
最新版次
印刷时间：
暂无
ISBN：
978-7-04-032185-2
物料号：
32185-00
出版时间：
2011-05-06
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
跨文化交际
暂无
  • 前辅文
  • Chapter 1 Communication: An Intercultural Perspective
    • I.Basics of Human Communication
      • 1.Needs and Purposes for Communication
      • 2.Definition of Communication
      • 3.The Scope and Classification of Communication
      • 4.The Process of Communication
    • II.Business Communication
      • 1.Defining Business Communication
      • 2.Internal and External Communication
      • 3.Formal and Informal Communication
      • 4.The Role of Communication in Business
    • III.Intercultural Communication
      • 1.Defining the Terms
      • 2.Intercultural Communication as a Phenomenon
      • 3.Intercultural Communication as a Discipline
    • IV.Learning Intercultural Business Communication
      • 1.The Importance of Learning IBC
      • 2.The Complexity in Learning IBC
      • 3.Intercultural Communication Competence
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 2 Understanding Cultures and Their Values
    • I.The Nature of Culture
      • 1.Definitions of Culture
      • 2.Characteristics of Culture
    • II.The Basics of Cultural Values
      • 1.Definition of Value
      • 2.Priorities of Cultural Values
    • III.Understanding Cultural Patterns
      • 1.Kluckholn and Strodtbeck's Value Orientations
      • 2.Hofstede-Bond's Value Dimensions
      • 3.The GLOBE Study
      • 4.Hall's High-and Low-Context Orientation
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 3 Comprehending Verbal Communication
    • I.The Basics of Language
      • 1.Language Variations
      • 2.Moving Between Languages
      • 3.The Relationship Between Language and Culture
    • II.Meanings of Words
      • 1.Denotational Meanings and Connotational Meanings
      • 2.Comparing Chinese and English Word Meanings
    • III.Speech Acts and Politeness Across Cultures
      • 1.Pragmatic Rules and Politeness
      • 2.Comparing Chinese and English Speech Acts
    • IV.Discourse Pattern Across Cultures
      • 1.Cultural Thought Patterns (CTPs)
      • 2.Comparing Chinese and English Discourse Patterns
    • V.Verbal Styles
      • 1.Characteristics of Verbal Styles
      • 2.Comparing Chinese and English Verbal Styles
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 4 Perceiving Nonverbal Communication
    • I.The Basics of Nonverbal Communication
      • 1.Defining Nonverbal Communication
      • 2.Comparing Verbal and Nonverbal Communication
      • 3.Functions of Nonverbal Communication
    • II.Cultural Impact on Nonverbal Communication
      • 1.Body Movement
      • 2.Eye Contact
      • 3.Touch
      • 4.Smell
      • 5.Paralanguage
      • 6.Spatial Language
      • 7.Temporal Language
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 5 Intercultural Business Writing
    • I.The Importance of Writing in Intercultural Business Communication
      • 1.Be Aware of the Importance of Writing in Business
      • 2.Be Aware of the Cultural Differences in the Conventions of Business Writing
    • II.Cultural Consideration in Planning Business Messages
      • 1.Defining Purpose
      • 2.Analyzing Intercultural Audiences
      • 3.Selecting a Channel and Medium
    • III.Cultural Consideration in Organizing Business Messages
      • 1.Organizing Routine, Good-news, and Goodwill Messages
      • 2.Organizing Bad-news Messages
      • 3.Organizing Persuasive Messages
      • 4.Organizing Reports
      • 5.Organizing Employment Messages
    • IV.Cultural Consideration in Format and Layout of Business Letters
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 6 Intercultural Business Etiquette and Protocol
    • I.The Importance of Appropriate Etiquette and Protocol
    • II.Defining Business Etiquette and Protocol
    • III.Cultural Differences in Business Etiquette and Protocol
      • 1.Initial Business Relationships
      • 2.Social Entertainment
      • 3.Gift-giving Etiquette
      • 4.Business Dress
      • 5.Business Scheduling
      • 6.The Use of Humor
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 7 Intercultural Business Negotiation
    • I.Defining Intercultural Negotiation
      • 1.Negotiation
      • 2.Intercultural Negotiation
      • 3.Negotiation Phases
    • II.Intercultural Negotiation Variables
      • 1.Factors Influencing International Business Negotiation
      • 2.Analysis of Intercultural Negotiation Variables
    • III.Intercultural Negotiation Models and Styles
      • 1.Intercultural Negotiation Models
      • 2.Intercultural Negotiation Styles
    • IV.Intercultural Negotiation Strategies and Guidelines
      • 1.Strategies
      • 2.Guidelines
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 8 International Marketing Communication
    • I.A Cultural Approach to International Marketing
    • II.Cultural Influence on Selected Aspects of Marketing and Advertising
      • 1.Language
      • 2.Signs and Symbols
      • 3.Rituals and Religions
    • III.Global Marketing and Advertising
      • 1.Controversial Issues of Global Marketing
      • 2.Think Globally and Act Locally
      • 3.The Global Consumer
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 9 Intercultural Business Ethics
    • I.Law and Ethics in IBC
      • 1.The Nature of Legal Environment of International Business
      • 2.Ethical Dilemmas in IBC
    • II.Major Legal and Ethical Issues in IBC
      • 1.Protection of Intellectual Property
      • 2.Labor-management Relations and Employment
      • 3.The Issue of Bribery and Corruption
    • III.Building Ethical Competence in IBC
      • 1.Moral Philosophies or Relevance to Business Ethics
      • 2.Incorporating Ethics into International Business Decisions
      • 3.A Universal Set of Ethics
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Chapter 10 Intercultural Issues in MNCs
    • I.Organizational Culture
      • 1.Definition of Organizational Culture
      • 2.The Function of Organizational Culture
      • 3.Differences Between Organizational and National Cultures
      • 4.Types of Organizational Culture
      • 5.Culture Synergy in MNCs
    • II.International Human Resource Management (IHRM)
      • 1.Motivation Across Culture
      • 2.Leadership Across Cultures
      • 3.Selection of International Assignments
    • III.Training in International Management
      • 1.Types of Training Programs
      • 2.Training Program Content
      • 3.Four-step Approach to Intercultural Communication Training
    • Key Terms
    • Summary
    • Test Your Knowledge
    • Apply Your Knowledge
    • Practice Your Knowledge
    • Expand Your Knowledge
  • Keys to Exercises
  • Bibliography
  • Key Terms