《职业教育行业英语立体化系列教材：电子商务行业英语》选材注重语言交际技能的实用性、通用性、时效性、典型性和可模拟性，体现从事行业涉外交际必需掌握 的基本知识和技能。题材反映该行业在技术应用方面的最新成果或重大发展趋势，体现行业涉外交际的需要；内容涉及行业人物访谈、行业发展趋势与动向、企业或 公司简介、产品介绍、招聘和求职、行业信息交流等；体裁表现应用性语言的多样性，如交谈、讨论、信函、报告、广告、通知、纪要等。
- 前辅文
- Unit 1 What a Smart Shopper!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 First Meeting at a Workplace
- Dialogue 2 Talking About Online Shopping
- Practical Reading
- Passage 1 Alibaba: Open Sesame
- Passage 2 Tips for Saving Money on Amazon
- Simulated Writing Email
- Workplace Project Shopping Online
- Career Salon
- Unit 2 Get You on Your Way!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Purchasing a Computer
- Dialogue 2 How to Get Someone to Say Yes
- Practical Reading
- Passage 1 No Jobs? You Make Your Own
- Passage 2 How to Start an Online Store
- Simulated Writing Product Description
- Workplace Project Starting an Online Store
- Career Salon
- Unit 3 Let’s Negotiate!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Making an Air Ticket Reservation
- Dialogue 2 At a Trade Fair
- Practical Reading
- Passage 1 Your Niche Leads to Success
- Passage 2 Negotiation in International Business
- Simulated Writing Offer and Counter-offer
- Workplace Project Business Negotiation
- Career Salon
- Unit 4 Call It a Deal!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 About Packaging
- Dialogue 2 Can You Advance Shipment?
- Practical Reading
- Passage 1 A Flourishing Online Market
- Passage 2 Amendment of L/C
- Simulated Writing Sales Confirmation
- Workplace Project Concluding a Transaction
- Career Salon
- Unit 5 Customers Are Always Right!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Sightseeing in Hangzhou
- Dialogue 2 Complaints About Damaged Goods
- Practical Reading
- Passage 1 Haier: A Business Legend
- Passage 2 Complaints: Customers in Control
- Simulated Writing A Letter of Complaint
- Workplace Project Meetings in the After-sales Department
- Career Salon
- Unit 6 Ready to Be the Power Seller? Go!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Visiting Alibaba
- Dialogue 2 Improving My Site Traffic
- Practical Reading
- Passage 1 From Millions to Billions
- Passage 2 Online Marketing
- Simulated Writing Slogan
- Workplace Project Designing an Online Marketing Plan
- Career Salon
- Unit 7 Culture Matters!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Table Manners
- Dialogue 2 Giving & Receiving Gifts
- Practical Reading
- Passage 1 Cultures: East vs. West
- Passage 2 Business Etiquette for Global Challenges
- Simulated Writing Speech
- Workplace Project Making a Speech
- Career Salon
- Unit 8 Time Is Money!
- Unit Preview
- Workplace Listening and Speaking
- Dialogue 1 Making an Appointment
- Dialogue 2 Hosting a Meeting
- Practical Reading
- Passage 1 Are You in Your 80% or in Your 20%?
- Passage 2 Be Master of Your Time
- Simulated Writing Agenda
- Workplace Project Arranging a Meeting
- Career Salon
- Glossary
