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职通商务英语综合教程2


作者:
贺雪娟 朱毅恒
定价:
39.00元
ISBN:
978-7-04-030255-4
版面字数:
322.000千字
开本:
16开
全书页数:
186页
装帧形式:
平装
重点项目:
暂无
出版时间:
2010-09-17
物料号:
30255-00
读者对象:
高等职业教育
一级分类:
外语类

为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中 先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面: 1.内容丰富,选材新颖,语言地道,配有插图。 2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。 3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

  • Unit 1 International Business
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading International Business
    • Section Ⅲ Language Focus
    • Vocabulary International Business
    • Grammar Gerunds and Infi nitives
    • Translation Economic Globalization
    • Section Ⅳ Business Writing Fax
    • Section Ⅴ Listening&Speaking Making Business Appointments
    • Section Ⅵ Business Etiquette Etiquette of Business Appointments
  • Unit 2 Business Expansion
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading NestléS.A.
    • Section Ⅲ Language Focus
    • Vocabulary Business Expansion
    • Grammar Participles
    • Translation Company Prospectus
    • Section Ⅳ Business Writing Resumé
    • Section Ⅴ Listening&Speaking Job Interview in a Multinational Company
    • Section Ⅵ Business Etiquette Etiquette in Job Interviews of a Multinational Company
  • Unit 3 Business Plan
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Market Assessment
    • Section Ⅲ Language Focus
    • Vocabulary Business Plan
    • Grammar Direct and Indirect Questions
    • Translation A Business Plan
    • Section Ⅳ Business Writing Meeting Minutes
    • Section Ⅴ Listening&Speaking Holding a Business Plan Meeting
    • Section Ⅵ Business Etiquette Etiquette for Event Planning
  • Review 1-3
  • Unit 4 Business Relationships
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Corporate Sponsorship
    • Section Ⅲ Language Focus
    • Vocabulary Corporate Sponsorship Concept
    • Grammar The Usage of"It"
    • Translation Business Relationships
    • Section Ⅳ Business Writing Letters of invitation
    • Section Ⅴ Listening&Speaking Inviting Skills
    • Section Ⅵ Business Etiquette Business Etiquette in Corporate Events
  • Unit 5 Marketing
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Marketing Research
    • Section Ⅲ Language Focus
    • Vocabulary Marketing
    • Grammar Existential Sentences
    • Translation Marketing Activities
    • Section Ⅳ Business Writing Marketing Research Questionnaires
    • Section Ⅴ Listening&Speaking Describing Marketing Graphs
    • Section Ⅵ Business Etiquette Marketing Etiquette
  • Unit 6 Advertising
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Corporate Advertising
    • Section Ⅲ Language Focus
    • Vocabulary Advertising Expressions
    • Grammar Nominal Clauses
    • Translation Advertising Activities
    • Section Ⅳ Business Writing Short Reports
    • Section Ⅴ Listening&Speaking Business Telephoning
    • Section Ⅵ Business Etiquette Advertising Etiquette
  • Review 4-6
  • Unit 7 Import and Export
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Import and Export Business
    • Section Ⅲ Language Focus
    • Vocabulary Import and Export Business Words
    • Grammar Relative Clause
    • Translation Import and Export Activities
    • Section Ⅳ Business Writing Letters to Establish Business Relations
    • Section Ⅴ Listening&Speaking Negotiation Skills
    • Section Ⅵ Business Etiquette Global Business Dress Code
  • Unit 8 Investment
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Investments and the Investment Process
    • Section Ⅲ Language Focus
    • Vocabulary Investment
    • Grammar Adverbial Clause
    • Translation Investing Activities
    • Section Ⅳ Business Writing Credit Inquiry Letter
    • Section Ⅴ Listening&Speaking Participating in a Discussion
    • Section Ⅵ Business Etiquette How to Avoid Problems in Discussing Investment Strategy
  • Unit 9 Exhibitions and Trade Fairs
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Trade Exhibition Trends
    • Section Ⅲ Language Focus
    • Vocabulary Exhibition and Trade Fairs
    • Grammar Subjunctive Mood
    • Translation Exhibition Activity
    • Section Ⅳ Business Writing A Letter of Application
    • Section Ⅴ Listening&Speaking Questioning and Listening Skills
    • Section Ⅵ Business Etiquette Etiquette for Trade Shows
  • Unit 10 Customer Relationship Management
    • Section Ⅰ Lead-in
    • Section Ⅱ Reading Manage Your Customer Care
    • Section Ⅲ Language Focus
    • Vocabulary Customer Relationship Management
    • Grammar Agreement of Subject and Verb
    • Translation CRM Sentences
    • Section Ⅳ Business Writing Letters of Appreciation
    • Section Ⅴ Listening&Speaking Approaching Customers
    • Section Ⅵ Business Etiquette How Can Customer Service Be Friendly
  • Review 7-10
  • Glossary

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