顶部
收藏

职通商务英语综合教程2


作者:
贺雪娟 朱毅恒
定价:
39.00 元
版面字数:
322千字
开本:
16开
装帧形式:
平装
页数:
186
最新
印次时间:
2016年01月
ISBN:
978-7-04-030255-4
物料号:
30255-00
出版时间:
2010-09-17
读者对象:
高等职业教育
一级分类:
外语类

为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中 先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面: 1.内容丰富,选材新颖,语言地道,配有插图。 2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。 3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

  • 目录
    • Unit 1 International Business
      • Section Ⅰ Lead-in
        • Section Ⅱ Reading International Business
          • Section Ⅲ Language Focus
            • Vocabulary International Business
              • Grammar Gerunds and Infi nitives
                • Translation Economic Globalization
                  • Section Ⅳ Business Writing Fax
                    • Section Ⅴ Listening&Speaking Making Business Appointments
                      • Section Ⅵ Business Etiquette Etiquette of Business Appointments
                      • Unit 2 Business Expansion
                        • Section Ⅰ Lead-in
                          • Section Ⅱ Reading NestléS.A.
                            • Section Ⅲ Language Focus
                              • Vocabulary Business Expansion
                                • Grammar Participles
                                  • Translation Company Prospectus
                                    • Section Ⅳ Business Writing Resumé
                                      • Section Ⅴ Listening&Speaking Job Interview in a Multinational Company
                                        • Section Ⅵ Business Etiquette Etiquette in Job Interviews of a Multinational Company
                                        • Unit 3 Business Plan
                                          • Section Ⅰ Lead-in
                                            • Section Ⅱ Reading Market Assessment
                                              • Section Ⅲ Language Focus
                                                • Vocabulary Business Plan
                                                  • Grammar Direct and Indirect Questions
                                                    • Translation A Business Plan
                                                      • Section Ⅳ Business Writing Meeting Minutes
                                                        • Section Ⅴ Listening&Speaking Holding a Business Plan Meeting
                                                          • Section Ⅵ Business Etiquette Etiquette for Event Planning
                                                          • Review 1-3
                                                            • Unit 4 Business Relationships
                                                              • Section Ⅰ Lead-in
                                                                • Section Ⅱ Reading Corporate Sponsorship
                                                                  • Section Ⅲ Language Focus
                                                                    • Vocabulary Corporate Sponsorship Concept
                                                                      • Grammar The Usage of"It"
                                                                        • Translation Business Relationships
                                                                          • Section Ⅳ Business Writing Letters of invitation
                                                                            • Section Ⅴ Listening&Speaking Inviting Skills
                                                                              • Section Ⅵ Business Etiquette Business Etiquette in Corporate Events
                                                                              • Unit 5 Marketing
                                                                                • Section Ⅰ Lead-in
                                                                                  • Section Ⅱ Reading Marketing Research
                                                                                    • Section Ⅲ Language Focus
                                                                                      • Vocabulary Marketing
                                                                                        • Grammar Existential Sentences
                                                                                          • Translation Marketing Activities
                                                                                            • Section Ⅳ Business Writing Marketing Research Questionnaires
                                                                                              • Section Ⅴ Listening&Speaking Describing Marketing Graphs
                                                                                                • Section Ⅵ Business Etiquette Marketing Etiquette
                                                                                                • Unit 6 Advertising
                                                                                                  • Section Ⅰ Lead-in
                                                                                                    • Section Ⅱ Reading Corporate Advertising
                                                                                                      • Section Ⅲ Language Focus
                                                                                                        • Vocabulary Advertising Expressions
                                                                                                          • Grammar Nominal Clauses
                                                                                                            • Translation Advertising Activities
                                                                                                              • Section Ⅳ Business Writing Short Reports
                                                                                                                • Section Ⅴ Listening&Speaking Business Telephoning
                                                                                                                  • Section Ⅵ Business Etiquette Advertising Etiquette
                                                                                                                  • Review 4-6
                                                                                                                    • Unit 7 Import and Export
                                                                                                                      • Section Ⅰ Lead-in
                                                                                                                        • Section Ⅱ Reading Import and Export Business
                                                                                                                          • Section Ⅲ Language Focus
                                                                                                                            • Vocabulary Import and Export Business Words
                                                                                                                              • Grammar Relative Clause
                                                                                                                                • Translation Import and Export Activities
                                                                                                                                  • Section Ⅳ Business Writing Letters to Establish Business Relations
                                                                                                                                    • Section Ⅴ Listening&Speaking Negotiation Skills
                                                                                                                                      • Section Ⅵ Business Etiquette Global Business Dress Code
                                                                                                                                      • Unit 8 Investment
                                                                                                                                        • Section Ⅰ Lead-in
                                                                                                                                          • Section Ⅱ Reading Investments and the Investment Process
                                                                                                                                            • Section Ⅲ Language Focus
                                                                                                                                              • Vocabulary Investment
                                                                                                                                                • Grammar Adverbial Clause
                                                                                                                                                  • Translation Investing Activities
                                                                                                                                                    • Section Ⅳ Business Writing Credit Inquiry Letter
                                                                                                                                                      • Section Ⅴ Listening&Speaking Participating in a Discussion
                                                                                                                                                        • Section Ⅵ Business Etiquette How to Avoid Problems in Discussing Investment Strategy
                                                                                                                                                        • Unit 9 Exhibitions and Trade Fairs
                                                                                                                                                          • Section Ⅰ Lead-in
                                                                                                                                                            • Section Ⅱ Reading Trade Exhibition Trends
                                                                                                                                                              • Section Ⅲ Language Focus
                                                                                                                                                                • Vocabulary Exhibition and Trade Fairs
                                                                                                                                                                  • Grammar Subjunctive Mood
                                                                                                                                                                    • Translation Exhibition Activity
                                                                                                                                                                      • Section Ⅳ Business Writing A Letter of Application
                                                                                                                                                                        • Section Ⅴ Listening&Speaking Questioning and Listening Skills
                                                                                                                                                                          • Section Ⅵ Business Etiquette Etiquette for Trade Shows
                                                                                                                                                                          • Unit 10 Customer Relationship Management
                                                                                                                                                                            • Section Ⅰ Lead-in
                                                                                                                                                                              • Section Ⅱ Reading Manage Your Customer Care
                                                                                                                                                                                • Section Ⅲ Language Focus
                                                                                                                                                                                  • Vocabulary Customer Relationship Management
                                                                                                                                                                                    • Grammar Agreement of Subject and Verb
                                                                                                                                                                                      • Translation CRM Sentences
                                                                                                                                                                                        • Section Ⅳ Business Writing Letters of Appreciation
                                                                                                                                                                                          • Section Ⅴ Listening&Speaking Approaching Customers
                                                                                                                                                                                            • Section Ⅵ Business Etiquette How Can Customer Service Be Friendly
                                                                                                                                                                                            • Review 7-10
                                                                                                                                                                                              • Glossary

                                                                                                                                                                                              相关图书