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工商导论（第二版）

“十一五”国家规划教材
样章
作者：
陈准民
定价：
28.00 元
版面字数：
365千字
开本：
16开
装帧形式：
平装
版次：
2
最新版次
印刷时间：
1899年
ISBN：
978-7-04-024795-4
物料号：
24795-00
出版时间：
2009-02-26
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
管理学概论

《工商导论》（第二版）是普通高等教育“十一五”国家级规划教材——商务英语立体化系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。

本书用英语全面、系统、概要地介绍了市场经济体制下工商企业如何运作，旨在帮助学生熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语，学会商务英语基本技能，为下一步学习更微观、更具体的课程打下基础。

  • 目录
    • 前辅文
      • Chapter 1 Setting Up a Business
        • Sole Proprietorship
          • Partnership
            • Corporation
              • S Corporation and Limited Liability Company
                • A Special Form: Franchising
                  • Exercises
                  • Chapter 2 Marketing: An Overview
                    • Origin of Marketing
                      • Functions of Marketing
                        • Marketing Mix
                          • Marketing Environment
                            • Market Segmentation
                              • Exercises
                              • Chapter 3 Products and Pricing
                                • Types of Products
                                  • Development of New Products
                                    • Product Life Cycle
                                      • Pricing
                                        • Exercises
                                        • Chapter 4 Channels of Distribution
                                          • Common Channels of Distribution
                                            • The Cost and Value of Intermediaries
                                              • Physical Distribution
                                                • Exercises
                                                • Chapter 5 Promotion
                                                  • Advertising
                                                    • Personal Selling
                                                      • Sales Promotion
                                                        • Public Relations and Publicity
                                                          • Word of Mouth
                                                            • Exercises
                                                            • Chapter 6 Money and Banking
                                                              • What Is Money?
                                                                • What Does Money Do?
                                                                  • Types of Money
                                                                    • The Financial System
                                                                      • Money Supply and the Federal Reserve System
                                                                        • Exercises
                                                                        • Chapter 7 Financing
                                                                          • Short-term Financing
                                                                            • Long-term Sources of Funds
                                                                              • Debt or Equity Financing?
                                                                                • Features of Bonds
                                                                                  • Features of Stock
                                                                                    • Exercises
                                                                                    • Chapter 8 Accounting
                                                                                      • Balance Sheet
                                                                                        • Income Statement
                                                                                          • Exercises
                                                                                          • Chapter 9 The Securities Market
                                                                                            • Primary and Secondary Markets
                                                                                              • Buying and Selling Stocks
                                                                                                • Bulls and Bears
                                                                                                  • The Bond Market
                                                                                                    • Who Buy Securities?
                                                                                                      • Exercises
                                                                                                      • Chapter 10 Risk Management and Insurance
                                                                                                        • Approaches to Managing Business Risks
                                                                                                          • Insurance and Its Principles
                                                                                                            • Insurable Risks
                                                                                                              • Insurance for Business
                                                                                                                • Fidelity and Surety Bonds
                                                                                                                  • Exercises
                                                                                                                  • Chapter 11 Business Law
                                                                                                                    • Types of Law
                                                                                                                      • Contract Law
                                                                                                                        • Tort Law
                                                                                                                          • Property Law
                                                                                                                            • Warranty
                                                                                                                              • Negotiable Instruments
                                                                                                                                • Agency Law
                                                                                                                                  • Business Bankruptcy
                                                                                                                                    • Exercises
                                                                                                                                    • Chapter 12 International Business
                                                                                                                                      • Why Trade with Other Countries?
                                                                                                                                        • Other Ways to Go Global
                                                                                                                                          • Special Issues in International Business
                                                                                                                                            • Exercises
                                                                                                                                            • Chapter 13 Managing Business Enterprises
                                                                                                                                              • Management Functions
                                                                                                                                                • Management Levels and Skills
                                                                                                                                                  • Sources of Managers
                                                                                                                                                    • The Building Blocks of Organizational Structure
                                                                                                                                                      • Organizational Decision Making
                                                                                                                                                        • Organizational Structures
                                                                                                                                                          • Informal Organization
                                                                                                                                                            • The Strategic Management Process
                                                                                                                                                              • Exercises
                                                                                                                                                              • Chapter 14 Human Resources Management
                                                                                                                                                                • Planning for Human Resources
                                                                                                                                                                  • Staffing
                                                                                                                                                                    • Training and Developing Employees
                                                                                                                                                                      • Demoting and Terminating Employees
                                                                                                                                                                        • Compensating Employees
                                                                                                                                                                          • Exercises
                                                                                                                                                                          • Chapter 15 Motivating and Leading Employees
                                                                                                                                                                            • The Classical Theory
                                                                                                                                                                              • The Hawthorne Studies
                                                                                                                                                                                • Maslow's Hierarchy of Human Needs
                                                                                                                                                                                  • Herzberg's Two-factor Theory
                                                                                                                                                                                    • McGregor's Theory X and Theory Y
                                                                                                                                                                                      • Vroom's Expectancy Theory
                                                                                                                                                                                        • Strategies for Motivating Employees
                                                                                                                                                                                          • Leadership
                                                                                                                                                                                            • Exercises
                                                                                                                                                                                            • Chapter 16 Information Management
                                                                                                                                                                                              • Information vs. Data
                                                                                                                                                                                                • What Is Information Technology?
                                                                                                                                                                                                  • How Information Technology Helps Business
                                                                                                                                                                                                    • The Tangible Technology: Hardware
                                                                                                                                                                                                      • The Intangible but Crucial: Software
                                                                                                                                                                                                        • Application Programs
                                                                                                                                                                                                          • Network
                                                                                                                                                                                                            • The Management Information System (MIS)
                                                                                                                                                                                                              • MIS and Managers
                                                                                                                                                                                                                • MIS and the Management as a Whole
                                                                                                                                                                                                                  • Security Issues
                                                                                                                                                                                                                    • Exercises
                                                                                                                                                                                                                    • Chapter 17 The Environment and Responsibilities
                                                                                                                                                                                                                      • Factors of Production
                                                                                                                                                                                                                        • Types of Economic System
                                                                                                                                                                                                                          • Economic Goals and How to Measure Their Attainment
                                                                                                                                                                                                                            • The Roles of Government
                                                                                                                                                                                                                              • The Market and Competition
                                                                                                                                                                                                                                • The Importance of Profits
                                                                                                                                                                                                                                  • The Responsibility of Business
                                                                                                                                                                                                                                    • Exercises
                                                                                                                                                                                                                                    • Chapter 18 Careers in Business
                                                                                                                                                                                                                                      • Self-evaluation
                                                                                                                                                                                                                                        • Career Opportunities in Business
                                                                                                                                                                                                                                          • Successful Job Hunting
                                                                                                                                                                                                                                            • Exercises
                                                                                                                                                                                                                                            • Appendix A Key to Exercises of Cloze and Scrambled Sentences
                                                                                                                                                                                                                                              • Appendix B Key to Translation and Discussion
                                                                                                                                                                                                                                                • Appendix C References