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商务英语精读 (三)(完整版 附答案)
商务英语精读 (三)(完整版 附答案)
作者：
张逸
定价：
35.00元
版面字数：
0千字
开本：
16开
装帧形式：
平装
页数：
440
最新:印次时间：
2008年1月
ISBN：
978-7-04-009838-9
物料号：
9838-A0
出版时间：
2006年2月
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
购买：
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目录
Unit 1 Advertisement
Reading Ⅰ Advertising
Reading Ⅱ The Mixed Blessing of Advertising Technology
Special Use -ing and -ed Adjectives
Extended Activities
Function and Structure Persuasion
Practical Reading Language of Advertising
Basic Writing Sentence Writing(Ⅰ)
Business World Outdoor Signs
Unit 2 Business Communication
Reading Ⅰ How to write Magnetic sales Letters
Reading Ⅱ Using Audience Analysis to Adapt Your Message
Special Use Direct and Indirect Speech(Ⅰ) Affirmative Sentences
Extended Activities
Function and Structure Expressions at the Post Offce
Practical Reading Leaflet：Swift Service
Basic Wrting Sentence writing（Ⅱ）
Business World Suggestions for Business Communication
Unit 3 Organizational Culture
Reading Ⅰ The Organizational Culture and the Discourse Community
Reading Ⅱ Honda of America
Special Use Direct and lndirect Speech（Ⅱ）Commands，Requests and Exclamations
Extended Activities
Function and Structure Expressing Curiosity and Asking for Information
Practical Reading Case Study：Are Two Managers Too Many?
Basic Writing Paragraph Writing(I) Topic Sentence
Business World Decision-making and Management Styles
Unit 4 Family
Reading Ⅰ Magic of a Full Moon
Reading Ⅱ The“New Father"-No Real Role Reversal
Special Use Direct and Indirect Speech(Ⅲ) Questions
Extended Activities
Function and Structure Explanation
Practical Reading Ads for Houses and Flats
Basic Writing Paragraph Writing(Ⅱ)Unity and Coherence
Business Worid Costs of Home Ownership
Unit 5 Sightseeing
Reading Ⅰ Big Fun
Reading Ⅱ Follow Summer Waterfalls
Special Use Direct and Indirect Speech(Ⅳ) Review
Extended Activities
Function and Structure Expressions for Sightseeing
Practical Reading Itinerary
Basic Writing Paragraph Writing(Ⅲ)Paragraph Development
Business World Travel Agency
Unit 6 Public Relalions
Reading Ⅰ Public Relations
Reading Ⅱ A General Introduction to Public Relations
Special Use Relative Clauses(Ⅰ)
Extended Activities
Function and Structure Expressions at a Hotel
Practical Reading Hotel Brochure
Basic Writing Telephone Messages
Business World Programmes and People
Unit 7 Modern Office
Reading Ⅰ The Modern Office
Reading Ⅱ Rule Number One：Clear That Desk
Special Use：Relative Clauses(Ⅱ)
Extended Activities
Function and Structure Receiving Guests
Practical Reading Processes in an Automated Office
Basic Writing Memos
Business Worid The Office Worker as Facilitator
Unit 8 Production
Reading Ⅰ New Process Designs
Reading Ⅱ The Two Basic Methods of Production
Special Use Preposition(Ⅰ) Referring to Time
Extended Activities
Function and Structure Describing Products
Prnctical Reading Production Activities
Basic Writing Fax
Business World Product-mix and Product-1ine Decisions
Unit 9 Automobiles
Reading Ⅰ Cars：On a Road to Nowhere
Reading Ⅱ Merging Hand-made Craftsmanship with World-class Manufacturing
Special Use Preposition(Ⅱ) Referring to Place
Extended Activities
Function and Structure Travel by Car
Practical Reading Car Ads
Basic Writing E-mails
Business World Leading Brands of Automobiles
Unit 10 Insurance
Reading Ⅰ Types of Insurance
Reading Ⅱ Basic Insurance Concepts
Special Use Preposition(Ⅲ) Other Uses
Extended Activities
Function and Structure Conversational Strategies (Ⅰ)
Practical Reading lnsurance Form
Basic Writing Notices
Business World Main Principles of Insurance
Unit 11 Promotional Mix
Reading Ⅰ Factors That Affect the Promotional Mix
Reading Ⅱ Developing a Marketing Mix
Special Use Adjectives and Prepositions
Extended Activities
Function and Structure Conversational Strategies(Ⅱ)
Practical Reading Product Life Cycle
Basic Writing Agenda
Business World Two Kinds of Marketing
Unit 12 Environment Preservation
Reading Ⅰ Preserving Our Planet
Reading Ⅱ Business and the Environment
Special Use Nouns and Prepositions
Extended Activities
Function and Structure Conversational Strategies(Ⅲ)
Practical Reading Resources Exploitation
Basic Writing Minutes
Business World Green Business Means a Golden Opportunity
Appendix Ⅰ New Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
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