商务英语精读 (三)(完整版附答案)

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目录
- Unit 1 Advertisement
  - Reading Ⅰ Advertising
  - Reading Ⅱ The Mixed Blessing of Advertising Technology
    - Special Use -ing and -ed Adjectives
  - Extended Activities
    - Function and Structure Persuasion
    - Practical Reading Language of Advertising
    - Basic Writing Sentence Writing(Ⅰ)
    - Business World Outdoor Signs
- Unit 2 Business Communication
  - Reading Ⅰ How to write Magnetic sales Letters
  - Reading Ⅱ Using Audience Analysis to Adapt Your Message
    - Special Use Direct and Indirect Speech(Ⅰ) Affirmative Sentences
  - Extended Activities
    - Function and Structure Expressions at the Post Offce
    - Practical Reading Leaflet：Swift Service
    - Basic Wrting Sentence writing（Ⅱ）
    - Business World Suggestions for Business Communication
- Unit 3 Organizational Culture
  - Reading Ⅰ The Organizational Culture and the Discourse Community
  - Reading Ⅱ Honda of America
    - Special Use Direct and lndirect Speech（Ⅱ）Commands，Requests and Exclamations
  - Extended Activities
    - Function and Structure Expressing Curiosity and Asking for Information
    - Practical Reading Case Study：Are Two Managers Too Many?
    - Basic Writing Paragraph Writing(I) Topic Sentence
    - Business World Decision-making and Management Styles
- Unit 4 Family
  - Reading Ⅰ Magic of a Full Moon
  - Reading Ⅱ The“New Father"-No Real Role Reversal
    - Special Use Direct and Indirect Speech(Ⅲ) Questions
  - Extended Activities
    - Function and Structure Explanation
    - Practical Reading Ads for Houses and Flats
    - Basic Writing Paragraph Writing(Ⅱ)Unity and Coherence
    - Business Worid Costs of Home Ownership
- Unit 5 Sightseeing
  - Reading Ⅰ Big Fun
  - Reading Ⅱ Follow Summer Waterfalls
    - Special Use Direct and Indirect Speech(Ⅳ) Review
  - Extended Activities
    - Function and Structure Expressions for Sightseeing
    - Practical Reading Itinerary
    - Basic Writing Paragraph Writing(Ⅲ)Paragraph Development
    - Business World Travel Agency
- Unit 6 Public Relalions
  - Reading Ⅰ Public Relations
  - Reading Ⅱ A General Introduction to Public Relations
    - Special Use Relative Clauses(Ⅰ)
  - Extended Activities
    - Function and Structure Expressions at a Hotel
    - Practical Reading Hotel Brochure
    - Basic Writing Telephone Messages
    - Business World Programmes and People
- Unit 7 Modern Office
  - Reading Ⅰ The Modern Office
  - Reading Ⅱ Rule Number One：Clear That Desk
    - Special Use：Relative Clauses(Ⅱ)
  - Extended Activities
    - Function and Structure Receiving Guests
    - Practical Reading Processes in an Automated Office
    - Basic Writing Memos
    - Business Worid The Office Worker as Facilitator
- Unit 8 Production
  - Reading Ⅰ New Process Designs
  - Reading Ⅱ The Two Basic Methods of Production
    - Special Use Preposition(Ⅰ) Referring to Time
  - Extended Activities
    - Function and Structure Describing Products
    - Prnctical Reading Production Activities
    - Basic Writing Fax
    - Business World Product-mix and Product-1ine Decisions
- Unit 9 Automobiles
  - Reading Ⅰ Cars：On a Road to Nowhere
  - Reading Ⅱ Merging Hand-made Craftsmanship with World-class Manufacturing
    - Special Use Preposition(Ⅱ) Referring to Place
  - Extended Activities
    - Function and Structure Travel by Car
    - Practical Reading Car Ads
    - Basic Writing E-mails
    - Business World Leading Brands of Automobiles
- Unit 10 Insurance
  - Reading Ⅰ Types of Insurance
  - Reading Ⅱ Basic Insurance Concepts
    - Special Use Preposition(Ⅲ) Other Uses
  - Extended Activities
    - Function and Structure Conversational Strategies (Ⅰ)
    - Practical Reading lnsurance Form
    - Basic Writing Notices
    - Business World Main Principles of Insurance
- Unit 11 Promotional Mix
  - Reading Ⅰ Factors That Affect the Promotional Mix
  - Reading Ⅱ Developing a Marketing Mix
    - Special Use Adjectives and Prepositions
  - Extended Activities
    - Function and Structure Conversational Strategies(Ⅱ)
    - Practical Reading Product Life Cycle
    - Basic Writing Agenda
    - Business World Two Kinds of Marketing
- Unit 12 Environment Preservation
  - Reading Ⅰ Preserving Our Planet
  - Reading Ⅱ Business and the Environment
    - Special Use Nouns and Prepositions
  - Extended Activities
    - Function and Structure Conversational Strategies(Ⅲ)
    - Practical Reading Resources Exploitation
    - Basic Writing Minutes
    - Business World Green Business Means a Golden Opportunity
- Appendix Ⅰ New Words
- Appendix Ⅱ Expressions
- Appendix Ⅲ Word Study

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