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商务英语精读 (三)(完整版 附答案)

作者：
张逸
定价：
35.00元
ISBN：
978-7-04-009838-9
版面字数：
0千字
开本：
16开
全书页数：
440页
装帧形式：
平装
重点项目：
暂无
出版时间：
2006-02-08
物料号：
9838-A0
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
暂无
  • Unit 1 Advertisement
    • Reading Ⅰ Advertising
    • Reading Ⅱ The Mixed Blessing of Advertising Technology
      • Special Use -ing and -ed Adjectives
    • Extended Activities
      • Function and Structure Persuasion
      • Practical Reading Language of Advertising
      • Basic Writing Sentence Writing(Ⅰ)
      • Business World Outdoor Signs
  • Unit 2 Business Communication
    • Reading Ⅰ How to write Magnetic sales Letters
    • Reading Ⅱ Using Audience Analysis to Adapt Your Message
      • Special Use Direct and Indirect Speech(Ⅰ) Affirmative Sentences
    • Extended Activities
      • Function and Structure Expressions at the Post Offce
      • Practical Reading Leaflet：Swift Service
      • Basic Wrting Sentence writing（Ⅱ）
      • Business World Suggestions for Business Communication
  • Unit 3 Organizational Culture
    • Reading Ⅰ The Organizational Culture and the Discourse Community
    • Reading Ⅱ Honda of America
      • Special Use Direct and lndirect Speech（Ⅱ）Commands，Requests and Exclamations
    • Extended Activities
      • Function and Structure Expressing Curiosity and Asking for Information
      • Practical Reading Case Study：Are Two Managers Too Many?
      • Basic Writing Paragraph Writing(I) Topic Sentence
      • Business World Decision-making and Management Styles
  • Unit 4 Family
    • Reading Ⅰ Magic of a Full Moon
    • Reading Ⅱ The“New Father"-No Real Role Reversal
      • Special Use Direct and Indirect Speech(Ⅲ) Questions
    • Extended Activities
      • Function and Structure Explanation
      • Practical Reading Ads for Houses and Flats
      • Basic Writing Paragraph Writing(Ⅱ)Unity and Coherence
      • Business Worid Costs of Home Ownership
  • Unit 5 Sightseeing
    • Reading Ⅰ Big Fun
    • Reading Ⅱ Follow Summer Waterfalls
      • Special Use Direct and Indirect Speech(Ⅳ) Review
    • Extended Activities
      • Function and Structure Expressions for Sightseeing
      • Practical Reading Itinerary
      • Basic Writing Paragraph Writing(Ⅲ)Paragraph Development
      • Business World Travel Agency
  • Unit 6 Public Relalions
    • Reading Ⅰ Public Relations
    • Reading Ⅱ A General Introduction to Public Relations
      • Special Use Relative Clauses(Ⅰ)
    • Extended Activities
      • Function and Structure Expressions at a Hotel
      • Practical Reading Hotel Brochure
      • Basic Writing Telephone Messages
      • Business World Programmes and People
  • Unit 7 Modern Office
    • Reading Ⅰ The Modern Office
    • Reading Ⅱ Rule Number One：Clear That Desk
      • Special Use：Relative Clauses(Ⅱ)
    • Extended Activities
      • Function and Structure Receiving Guests
      • Practical Reading Processes in an Automated Office
      • Basic Writing Memos
      • Business Worid The Office Worker as Facilitator
  • Unit 8 Production
    • Reading Ⅰ New Process Designs
    • Reading Ⅱ The Two Basic Methods of Production
      • Special Use Preposition(Ⅰ) Referring to Time
    • Extended Activities
      • Function and Structure Describing Products
      • Prnctical Reading Production Activities
      • Basic Writing Fax
      • Business World Product-mix and Product-1ine Decisions
  • Unit 9 Automobiles
    • Reading Ⅰ Cars：On a Road to Nowhere
    • Reading Ⅱ Merging Hand-made Craftsmanship with World-class Manufacturing
      • Special Use Preposition(Ⅱ) Referring to Place
    • Extended Activities
      • Function and Structure Travel by Car
      • Practical Reading Car Ads
      • Basic Writing E-mails
      • Business World Leading Brands of Automobiles
  • Unit 10 Insurance
    • Reading Ⅰ Types of Insurance
    • Reading Ⅱ Basic Insurance Concepts
      • Special Use Preposition(Ⅲ) Other Uses
    • Extended Activities
      • Function and Structure Conversational Strategies (Ⅰ)
      • Practical Reading lnsurance Form
      • Basic Writing Notices
      • Business World Main Principles of Insurance
  • Unit 11 Promotional Mix
    • Reading Ⅰ Factors That Affect the Promotional Mix
    • Reading Ⅱ Developing a Marketing Mix
      • Special Use Adjectives and Prepositions
    • Extended Activities
      • Function and Structure Conversational Strategies(Ⅱ)
      • Practical Reading Product Life Cycle
      • Basic Writing Agenda
      • Business World Two Kinds of Marketing
  • Unit 12 Environment Preservation
    • Reading Ⅰ Preserving Our Planet
    • Reading Ⅱ Business and the Environment
      • Special Use Nouns and Prepositions
    • Extended Activities
      • Function and Structure Conversational Strategies(Ⅲ)
      • Practical Reading Resources Exploitation
      • Basic Writing Minutes
      • Business World Green Business Means a Golden Opportunity
  • Appendix Ⅰ New Words
  • Appendix Ⅱ Expressions
  • Appendix Ⅲ Word Study

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