顶部
  1. 首页
  2. 图书产品
  3. 电子商务
收藏

电子商务

作者：
徐小贞 主编
定价：
24.00元
ISBN：
978-7-04-018970-4
版面字数：
350.000千字
开本：
16开
全书页数：
272页
装帧形式：
平装
重点项目：
暂无
出版时间：
2006-05-24
物料号：
18970-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语专业其他
暂无
  • Part Ⅰ For Students
    • Unit 1 Overview of E-Commerce
      • Information Box
      • 1.1 Introductory Case
      • 1.2 Understanding E-Commerce
      • 1.3 Evolution of E-Commerce
      • 1.4 Business Models of E-Commerce
      • 1.5 Business Process of E-Commerce
      • 1.6 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 2 Foundations of E-Commerce
      • Information Box
      • 2.1 Introductory Case
      • 2.2 E-Commerce vs. Traditional Commerce
      • 2.3 Major Categories of E-Commerce
      • 2.4 Benefits and Limitations of E-Commerce
      • 2.5 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 3 Infrastructure for E-Commerce
      • Information Box
      • 3.1 Introductory Case
      • 3.2 Internet Notions
      • 3.3 Web Hosting and Website
      • 3.4 Internet Security
      • 3.5 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 4 Electronic Payment Systems
      • Information Box
      • 4.1 Introductory Case
      • 4.2 Electronic Payment Systems (EPS) vs. Traditional
      • Payment Systems
      • 4.3 Electronic Payment Categories
      • 4.4 Secure Requirements of E-Payment Systems
      • 4.5 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 5 Business Strategy of E-Commerce
      • Information Box
      • 5.1 Introductory Case
      • 5.2 Strategic Planning Process
      • 5.3 SWOT Analysis
      • 5.4 E-Commerce Strategy Implementation
      • 5.5 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 6 B2B，B2C＆C2C E-Commerce
      • Information Box
      • 6.1 Introductory Case
      • 6.2 Business-to-Business E-Commerce
      • 6.3 Business-to-Consumer E-Commerce
      • 6.4 Comparison of B2B and B2C
      • 6.5 Consumer-to-Consumer E-Commerce
      • 6.6 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 7 Online Marketing and Advertising
      • Information Box
        • 7.1 Introductory Case
        • 7.2 An Introduction to Online Advertising
        • 7.3 Key Terminologies in Web Measurement
        • 7.4 Online Advertising vs. Traditional Advertising
        • 7.5 Online Advertising Models
        • 7.6 Measurement of Online Advertising
        • 7.7 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
    • Unit 8 E-Commerce Global Issues and Development in China
      • Information Box
      • 8.1 Introductory Case
      • 8.2 Global E-Commerce Framework
      • 8.3 Barriers to E-Commerce Development
      • 8.4 E-Commerce Development in China
      • 8.5 Barriers to E-Commerce Development in China
      • 8.6 Real World Case
      • Online Activities
        • Ⅰ.In-Class Activities
        • Ⅱ.After-Class Activities
        • Ⅲ.Up-to-Date Workshop
      • Key Terms and Concepts
      • Projects for Assignment
      • Assessment Evidence
  • Part Ⅱ For Teachers
    • Assessment Guidance
      • Aims
      • Overall Structure for Elements
      • Assessment Procedures and Methods
      • Portfolio
      • Demonstrating Knowledge and Understanding
      • Roles of Candidate/Assessor/Internal Verifier
      • Grading System
      • Assessment Records for Unit 1
      • Assessment Records for Unit 2
      • Assessment Records for Unit 3
      • Assessment Records for Unit 4
      • Assessment Records for Unit 5
      • Assessment Records for Unit 6
      • Assessment Records for Unit 7
      • Assessment Records for Unit 8
      • References

相关图书

商务人力资源管理

徐小贞

￥25.00 收藏

商务人力资源管理（第二版）

徐小贞

￥35.00 收藏

国际商务文秘

徐小贞

￥29.00 收藏

国际商务管理

徐小贞

￥40.00 收藏

国际商务管理（第二版）

徐小贞 总主编

￥35.00 收藏

国际市场营销（第二版）

徐小贞

￥35.00 收藏

国际市场营销（第二版）

徐小贞

￥35.00 收藏

电子商务

徐小贞

￥28.00 收藏

电子商务（第二版）

徐小贞 总主编

￥35.00 收藏