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电子商务

作者：
徐小贞 主编
定价：
24.00 元
版面字数：
350千字
开本：
16开
装帧形式：
平装
版次：
1
最新版次
印刷时间：
2007年
ISBN：
978-7-04-018970-4
物料号：
18970-00
出版时间：
2006-05-24
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语专业其他
暂无
  • 目录
    • Part Ⅰ For Students
      • Unit 1 Overview of E-Commerce
        • Information Box
          • 1.1 Introductory Case
            • 1.2 Understanding E-Commerce
              • 1.3 Evolution of E-Commerce
                • 1.4 Business Models of E-Commerce
                  • 1.5 Business Process of E-Commerce
                    • 1.6 Real World Case
                      • Online Activities
                        • Ⅰ.In-Class Activities
                          • Ⅱ.After-Class Activities
                            • Ⅲ.Up-to-Date Workshop
                            • Key Terms and Concepts
                              • Projects for Assignment
                                • Assessment Evidence
                                • Unit 2 Foundations of E-Commerce
                                  • Information Box
                                    • 2.1 Introductory Case
                                      • 2.2 E-Commerce vs. Traditional Commerce
                                        • 2.3 Major Categories of E-Commerce
                                          • 2.4 Benefits and Limitations of E-Commerce
                                            • 2.5 Real World Case
                                              • Online Activities
                                                • Ⅰ.In-Class Activities
                                                  • Ⅱ.After-Class Activities
                                                    • Ⅲ.Up-to-Date Workshop
                                                    • Key Terms and Concepts
                                                      • Projects for Assignment
                                                        • Assessment Evidence
                                                        • Unit 3 Infrastructure for E-Commerce
                                                          • Information Box
                                                            • 3.1 Introductory Case
                                                              • 3.2 Internet Notions
                                                                • 3.3 Web Hosting and Website
                                                                  • 3.4 Internet Security
                                                                    • 3.5 Real World Case
                                                                      • Online Activities
                                                                        • Ⅰ.In-Class Activities
                                                                          • Ⅱ.After-Class Activities
                                                                            • Ⅲ.Up-to-Date Workshop
                                                                            • Key Terms and Concepts
                                                                              • Projects for Assignment
                                                                                • Assessment Evidence
                                                                                • Unit 4 Electronic Payment Systems
                                                                                  • Information Box
                                                                                    • 4.1 Introductory Case
                                                                                      • 4.2 Electronic Payment Systems (EPS) vs. Traditional
                                                                                        • Payment Systems
                                                                                          • 4.3 Electronic Payment Categories
                                                                                            • 4.4 Secure Requirements of E-Payment Systems
                                                                                              • 4.5 Real World Case
                                                                                                • Online Activities
                                                                                                  • Ⅰ.In-Class Activities
                                                                                                    • Ⅱ.After-Class Activities
                                                                                                      • Ⅲ.Up-to-Date Workshop
                                                                                                      • Key Terms and Concepts
                                                                                                        • Projects for Assignment
                                                                                                          • Assessment Evidence
                                                                                                          • Unit 5 Business Strategy of E-Commerce
                                                                                                            • Information Box
                                                                                                              • 5.1 Introductory Case
                                                                                                                • 5.2 Strategic Planning Process
                                                                                                                  • 5.3 SWOT Analysis
                                                                                                                    • 5.4 E-Commerce Strategy Implementation
                                                                                                                      • 5.5 Real World Case
                                                                                                                        • Online Activities
                                                                                                                          • Ⅰ.In-Class Activities
                                                                                                                            • Ⅱ.After-Class Activities
                                                                                                                              • Ⅲ.Up-to-Date Workshop
                                                                                                                              • Key Terms and Concepts
                                                                                                                                • Projects for Assignment
                                                                                                                                  • Assessment Evidence
                                                                                                                                  • Unit 6 B2B，B2C＆C2C E-Commerce
                                                                                                                                    • Information Box
                                                                                                                                      • 6.1 Introductory Case
                                                                                                                                        • 6.2 Business-to-Business E-Commerce
                                                                                                                                          • 6.3 Business-to-Consumer E-Commerce
                                                                                                                                            • 6.4 Comparison of B2B and B2C
                                                                                                                                              • 6.5 Consumer-to-Consumer E-Commerce
                                                                                                                                                • 6.6 Real World Case
                                                                                                                                                  • Online Activities
                                                                                                                                                    • Ⅰ.In-Class Activities
                                                                                                                                                      • Ⅱ.After-Class Activities
                                                                                                                                                        • Ⅲ.Up-to-Date Workshop
                                                                                                                                                        • Key Terms and Concepts
                                                                                                                                                          • Projects for Assignment
                                                                                                                                                            • Assessment Evidence
                                                                                                                                                            • Unit 7 Online Marketing and Advertising
                                                                                                                                                              • Information Box
                                                                                                                                                                • 7.1 Introductory Case
                                                                                                                                                                  • 7.2 An Introduction to Online Advertising
                                                                                                                                                                    • 7.3 Key Terminologies in Web Measurement
                                                                                                                                                                      • 7.4 Online Advertising vs. Traditional Advertising
                                                                                                                                                                        • 7.5 Online Advertising Models
                                                                                                                                                                          • 7.6 Measurement of Online Advertising
                                                                                                                                                                            • 7.7 Real World Case
                                                                                                                                                                            • Online Activities
                                                                                                                                                                              • Ⅰ.In-Class Activities
                                                                                                                                                                                • Ⅱ.After-Class Activities
                                                                                                                                                                                  • Ⅲ.Up-to-Date Workshop
                                                                                                                                                                                  • Key Terms and Concepts
                                                                                                                                                                                    • Projects for Assignment
                                                                                                                                                                                      • Assessment Evidence
                                                                                                                                                                                      • Unit 8 E-Commerce Global Issues and Development in China
                                                                                                                                                                                        • Information Box
                                                                                                                                                                                          • 8.1 Introductory Case
                                                                                                                                                                                            • 8.2 Global E-Commerce Framework
                                                                                                                                                                                              • 8.3 Barriers to E-Commerce Development
                                                                                                                                                                                                • 8.4 E-Commerce Development in China
                                                                                                                                                                                                  • 8.5 Barriers to E-Commerce Development in China
                                                                                                                                                                                                    • 8.6 Real World Case
                                                                                                                                                                                                      • Online Activities
                                                                                                                                                                                                        • Ⅰ.In-Class Activities
                                                                                                                                                                                                          • Ⅱ.After-Class Activities
                                                                                                                                                                                                            • Ⅲ.Up-to-Date Workshop
                                                                                                                                                                                                            • Key Terms and Concepts
                                                                                                                                                                                                              • Projects for Assignment
                                                                                                                                                                                                                • Assessment Evidence
                                                                                                                                                                                                              • Part Ⅱ For Teachers
                                                                                                                                                                                                                • Assessment Guidance
                                                                                                                                                                                                                  • Aims
                                                                                                                                                                                                                    • Overall Structure for Elements
                                                                                                                                                                                                                      • Assessment Procedures and Methods
                                                                                                                                                                                                                        • Portfolio
                                                                                                                                                                                                                          • Demonstrating Knowledge and Understanding
                                                                                                                                                                                                                            • Roles of Candidate/Assessor/Internal Verifier
                                                                                                                                                                                                                              • Grading System
                                                                                                                                                                                                                                • Assessment Records for Unit 1
                                                                                                                                                                                                                                  • Assessment Records for Unit 2
                                                                                                                                                                                                                                    • Assessment Records for Unit 3
                                                                                                                                                                                                                                      • Assessment Records for Unit 4
                                                                                                                                                                                                                                        • Assessment Records for Unit 5
                                                                                                                                                                                                                                          • Assessment Records for Unit 6
                                                                                                                                                                                                                                            • Assessment Records for Unit 7
                                                                                                                                                                                                                                              • Assessment Records for Unit 8
                                                                                                                                                                                                                                                • References

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