《国际商务谈判》是普通高等教育“十一五”国家级规划教材——商务英语立体化系列教材之一。该系列教材为商务英语专业、英语专业商务方向和商科相关专业英语课程提供了比较完整的、成体系的教学资源。
全书分为四部分,共十五章,包括商务谈判阶段、商务谈判类型、谈判的其他方面和谈判中的文化因素。
本书特色:一、由中外作者合作,以中国学生为对象结合中国国情编写。二、角色扮演、模拟谈判、案例分析等让学生将学到的知识、技巧用于实践。
本书的练习答案、补充教学和学习资料等可以通过体验英语网查询。
- 前辅文
- Introduction to International Business Negotiations
- Section 1 Phases of Business Negotiations
- Chapter 1 Preparations for Negotiations
- Chapter 2 Negotiation Teams
- Chapter 3 Negotiating and Bargaining
- Chapter 4 Strategies and Tactics
- Chapter 5 Closing the Negotiation
- Section 2 Specific Types of Business Negotiations
- Chapter 6 Negotiations for Trade
- Chapter 7 Negotiations for Joint Ventures
- Chapter 8 Negotiations for Technology Transfer
- Chapter 9 Negotiations of Contracts
- Chapter 10 Negotiations of Multi-Party and Phased Nature
- Section 3 Other Aspects of Business Negotiations
- Chapter 11 Renegotiations
- Chapter 12 Negotiations over the Internet
- Section 4 Cultural Considerations for Business Negotiations
- Chapter 13 Negotiations and Culture
- Chapter 14 Decorum in Negotiations
- Chapter 15 Negotiation Ethics
- Bibliography
- Additional Sources for Cases
- Acknowledgements