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管理英语(附光盘)(换封面)


作者:
编写组
定价:
25.00元
ISBN:
978-7-04-008782-6
版面字数:
0千字
开本:
16开
全书页数:
224页
装帧形式:
平装
重点项目:
暂无
出版时间:
2006-08-13
物料号:
8782-A0
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
行业英语类

专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。

《管理英语》是该系列教材之一,本书从专业人员实际工作的需要出发进行设计和编写。选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。

全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。

本书配有录音磁带。

  • unit1 Management Functions
    • Reading and Translating
      • Reading A:Management Functions
      • Reading B:A Letter of Appointment
    • Simulated Writing—Business Letters
    • Listening and Speaking—Establish Business Relationship
  • unit2 personnel Management
    • Reading and Translating
      • Reading A:Current Assessment
      • Reading B:Job Description
    • Simulated Writing—Fax
    • Listening and Speaking—Inquiry and Offer
  • unit3 Ffinance Management
    • Reading and Translating
      • Reading A:Cash Management
      • Reading B:Alfman Manufacturing Company Income Statement
    • Simulated Writing—Quotation
    • Listening and Speaking—Order
  • Unit4 Quality Management
    • Reading and Translating
      • Reading A:Total Quality Management
      • Reading B:Recruitment Ad
    • Simulated Writing—Comervial Invoice
    • Listening and Speaking—Setting Up a Joint Venture
  • Unit5 Marketing Management
    • Reading and Translating
      • Reading A:The Growth of Direct Marketing and Electronic Shopping
      • Reading B:Customerization Ad
    • Simulated Writing—Bill of Exchange
    • Listening and Speaking—Technology Transfer & Technical Cooperation
  • Unit6 Banking Management
    • Reading and Translating
      • Reading A:Types of Bank
      • Reading B:Letter of Credit
    • Simulated Writing—Application for Letter of Credit
    • Listening and Speaking—Payment
  • Unit7 Insurance Management
    • Reading and Translating
      • Reading A:Insurable Risks
      • Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
    • Simulated Writing—Insurance Policy
    • Listening and Speaking—Insurance and Claim
  • Unit8 Securities Management
    • Reading and Translating
      • Reading A:The Stock Market
      • Reading B:Newspaper Stock/Bond Quotation
    • Simulated Writing—Bill of Lading
    • Listening and Speaking—Packing and Shipment
  • Unit9 International Irade
    • Reading and Translating
      • Reading A:Tariff Protection
      • Reading B:Notice of Invitation for Bids
    • Simulated Writing—Sales Contract
    • Listening and Speaking—Signing a Contract
  • unit10 Business Ethics
    • Reading and Translating
      • Reading A:Business Ethics
      • Reading B:Unfair and Deceptive Practices in Advertising
    • Simulated Writing—Inter-office Memos
    • Listening and Speaking—Management of a Joint Venture
  • glossary
  • 参考答案
  • 参考译文

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