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外贸商函(第二版)(十四五换封面)


作者:
于丽娟
定价:
29.60元
ISBN:
978-7-04-052165-8
版面字数:
0.000千字
开本:
16开
全书页数:
暂无
装帧形式:
平装
重点项目:
暂无
出版时间:
2019-07-24
读者对象:
中等职业教育
一级分类:
财经商贸类
二级分类:
国际商务

本书是“十四五”职业教育国家规划教材。

本书按照项目、任务组织教学单元,适合采用项目教学法、任务引领教学法,每个任务由任务情境、任务描述、任务实施、知识加油站、拓展提升、体验活动组成。

本书涉及以下方面的商函写作:建立业务关系、询盘、报盘、还盘、商业合同与订单、保险、装运、支付方式、索赔与理赔。

本书可作为职业院校国际商务专业教材,也可供在职人员参考使用或岗位培训使用。

  • 前辅文
  • Project 1 Establishment of Business Relations
    • Task 1 Sending Letter of Establishing Business Relation
    • Task 2 Replying to the Letter
    • Task 3 Investigating the Customer’s Credit
  • Project 2 Enquiry
    • Task 1 Collecting Enquiry Information
    • Task 2 Sending Enquiry Letter
  • Project 3 Offer
    • Task 1 Collecting Information from the Received Offer Letter
    • Task 2 Making an Offer
    • Task 3 Making a Voluntary Offer
  • Project 4 Counter-offer
    • Task 1 Collecting Information from the Received Counter‒offer Letter
    • Task 2 Replying to the Received Counter‒offer Letter
  • Project 5 Business Contracts and Orders
    • Task 1 Accepting Offers
    • Task 2 Signing a Contract
    • Task 3 Accepting or Rejecting the Repeat Order
  • Project 6 Insurance
    • Task 1 Collecting Insurance Information
    • Task 2 Covering Insurance
  • Project 7 Shipment
    • Task 1 Urging Shipment
    • Task 2 Amending Shipment Terms
    • Task 3 Sending Shipping Advice
  • Project 8 Payment
    • Task 1 Discussing Payment Terms
    • Task 2 Amending Payment Terms
    • Task 3 Payment by L/C
  • Project 9 Claims and Settlement
    • Task 1 Lodging a Claim
    • Task 2 Settling Claims
  • 附录
  • 参考文献

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