本书是“十三五”职业教育国家规划教材。
本书按照项目、任务组织教学单元，适合采用项目教学法、任务引领教学法，每个任务由任务情境、任务描述、任务实施、知识加油站、拓展提升、体验活动组成。
本书涉及以下方面的商函写作：建立业务关系、询盘、报盘、还盘、商业合同与订单、保险、装运、支付方式、索赔与理赔。
本书可作为职业院校国际商务专业教材，也可供在职人员参考使用或岗位培训使用。
- 前辅文
- Project 1 Establishment of Business Relations
- Task 1 Sending Letter of Establishing Business Relation
- Task 2 Replying to the Letter
- Task 3 Investigating the Customer’s Credit
- Project 2 Enquiry
- Task 1 Collecting Enquiry Information
- Task 2 Sending Enquiry Letter
- Project 3 Offer
- Task 1 Collecting Information from the Received Offer Letter
- Task 2 Making an Offer
- Task 3 Making a Voluntary Offer
- Project 4 Counter-offer
- Task 1 Collecting Information from the Received Counter‒offer Letter
- Task 2 Replying to the Received Counter‒offer Letter
- Project 5 Business Contracts and Orders
- Task 1 Accepting Offers
- Task 2 Signing a Contract
- Task 3 Accepting or Rejecting the Repeat Order
- Project 6 Insurance
- Task 1 Collecting Insurance Information
- Task 2 Covering Insurance
- Project 7 Shipment
- Task 1 Urging Shipment
- Task 2 Amending Shipment Terms
- Task 3 Sending Shipping Advice
- Project 8 Payment
- Task 1 Discussing Payment Terms
- Task 2 Amending Payment Terms
- Task 3 Payment by L/C
- Project 9 Claims and Settlement
- Task 1 Lodging a Claim
- Task 2 Settling Claims
- 附录
- 参考文献
