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职场英语读写教程3


作者:
吴松江
定价:
33.00元
ISBN:
978-7-04-041007-5
版面字数:
343.000千字
开本:
16开
全书页数:
280页
装帧形式:
平装
重点项目:
暂无
出版时间:
2014-09-15
读者对象:
高等教育
一级分类:
外语类
二级分类:
大学英语
三级分类:
大学英语其他课程

陈晓丹主编的这本《职场英语读写教程(3)》 共分8个单元。每个单元都围绕同一话题展开。每个 单元各3篇课文。课文选材广泛、短小精悍、体裁多 样,材料新颖,非常具有时代感、知识性、实用性和 趣味性,兼顾人文、社会、科普、文化、技能、应用 等多种多样的内容体系,以达到独立学院、高职高专 的通用性。教学内容丰富多彩,练习形式简洁实用, 为教师根据实际需要选择教学内容、制定个性化的教 学方案提供方便。本教程集语言和文化、知识和技能 于一体,语言规范、循序渐进,方便教学,有利于学生打下较为扎实的英语语言基础、培养综合的英语语 言运用能力。

  • Unit 1 Western Business Culture
    • Text A Business Etiquette in Europe
    • Text B Cubicle Etiquette. Six Ways Technology Can Hurt Your Career
    • Text C US Business Culture
  • Unit 2 Travel Destination
    • Text A Five Alternative Travel Destinations for 2014
    • Text B New York City Travel: Celebrating the City That Never Sleeps
    • Text C Perth (Australia)
  • Unit 3 Business Negotiation
    • Text A The Art of Negotiation: Learn It and Watch Your Business Grow !
    • Text B Three Tricks That Make Negotiations Work
    • Text C What Should Everyone Know About Negotiation?
  • Unit 4 Advertising
    • Text A Why Is Advertising So Important to Business?
    • Text B The Best Way to Advertise a Small Business on a Low Budget
    • Text C Make the Right Advertising Decisions
  • Unit 5 Sales and Marketing
    • Text A Critical Factors in Marketing a New Product
    • Text B Three Things Marketers Must Do to Demonstrate Their Worth
    • Text C Sales and Marketing Together at Last
  • Unit 6 Presentation and Report
    • Text A Ten Tips for Creating Successful Business Presentations
    • Text B Five Easy Tricks to Make Your Presentation Interactive
    • Text C How to Turn a Written Report into a First-Class Presentation
  • Unit 7 Finance and Security
    • Text A How to Keep Your Online Business Information Secure
    • Text B The Challenge of Health Data Security
    • Text C Wolves of Wall Street Abound: How to Spot a Bad Broker
  • Unit 8 Corporate Strategy
    • Text A What Is Corporate Strategy? (1)
    • Text B What Is Corporate Strategy? (2)
    • Text C The Importance of Corporate Strategy
  • Appendix I Background, Language Points and Translation
  • Appendix II Keys to the Exercises
  • Appendix III Glossary

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